Publications

June 2009 (Revised October 2011)
Case

Mina O'Reilly at Logan Airport's TSA

By: Michel Anteby and Erin McFee

Mina O'Reilly, an officer at Logan Airport's Transportation Security Administration (TSA) in Boston, must discipline an employee responsible for a security breach that resulted in a 45-minute terminal closure during peak hours, a potential threat to traveler safety,... View Details

Keywords: Corporate Accountability; Employee Relationship Management; Organizational Culture; Air Transportation; Air Transportation Industry; Boston

August 2016
Case

VMD Medical Imaging Center

By: Susanna Gallani and Eva Labro

VMD Medical Imaging Center, a local independent provider of medical imaging services, is facing some important challenges. Despite efficiency improvements and cost cutting initiatives carried out over the past few years, their profitability is shrinking; their prices... View Details

Keywords: Costing; Death Spiral; Transfer Pricing; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Industry

June 2016
Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh

HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details

Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

Find at Harvard

01 Jun 2025
News

Alumni Achievement Awards 2025

Cairncross, it helped me see how the internet would create huge change and potential in those sectors.” At Vodafone: “Our acquisitions and big sale of Verizon are always mentioned, but creating a truly global, multinational telco that respected different local cultures... View Details

Keywords: leadership; Alumni Achievement Awards

01 Apr 1999
News

New Releases

readable account of some of the landmarks of McArthur's tenure. "This is a pocket history of HBS that gives insight into how the School operates," McCraw recently told the Bulletin. "It also provides a personal View Details

Keywords: Susan Young

19 Jan 2016
First Look

January 19, 2016

reasons—and revisits the associated implications for investing and corporate finance, examining asset allocation, high leverage in financial firms, low leverage in industrial firms, private equity, venture capital, and bank capital... View Details

Keywords: Sean Silverthorne

Web

Leading a Family Business - Course Catalog

HBS Course Catalog Leading a Family Business Course Number 1895 Senior Lecturer Josh Baron Spring; Q4; 1.5 credits Overview: Family businesses dominate the economies of most countries. According to research by McKinsey, businesses owned by families View Details

01 Sep 2004
News

Lisa Churchville (MBA 1979)

A native of Aliceville, Alabama, Lisa Churchville attended HBS while on educational leave from IBM. Upon graduation, she changed paths and pursued her interest in broadcasting, working as an account executive for ABC before joining NBC in... View Details

Keywords: Broadcasting (except Internet); Information

01 Feb 2023
Blog Post

How Alumni Can Recruit When They Aren’t Recruiters

different industry or job type Many students come to HBS to change industries, but they bring with them a wealth of knowledge and experience from their past work, much of which can be transferable to their new path. Their unique... View Details

13 Mar 2007
First Look

First Look: March 13, 2007

(Abridged) Harvard Business School Case 705-441 Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical... View Details

Keywords: Martha Lagace

October 2002 (Revised January 2013)
Case

Krispy Kreme Doughnuts

By: Paul M. Healy

Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street. View Details

Keywords: Business Growth and Maturation; Business Model; Financial Statements; Forecasting and Prediction; Financial Reporting; Performance Evaluation; Business Strategy; Food and Beverage Industry; New York (city, NY)

Web

Bibliography - The Art of American Advertising

American Mass Market . New York: Pantheon Books, 1989. Wright, Helena E. “The Image Makers: The Role of the Graphic Arts in Industrialization.” IA: Journal of the Society for Industrial Archeology , vol. 12, no. 2. (1986): 5—18. Contact... View Details

01 Jun 2000
News

Q & A: Gustavo Herrero

persistent market imperfections -- the WTO has yet to make its mark, and industrialized countries have been slow to dismantle their protectionist schemes -- unemployment and current account deficits continue... View Details

Keywords: Garry Emmons

20 Oct 2015
First Look

October 20, 2015

of the variation in industry imports from China and changes in federal spending) and two supply-side ones (TFP shocks and variation in knowledge/ideas coming from foreign patenting). In each case, we find substantial propagation of these... View Details

Keywords: Sean Silverthorne

01 May 2007
First Look

First Look: May 1, 2007

possibility that the effects of FDI differ by sector. Second, we differentiate FDI based on objective qualitative industry characteristics including the average skill intensity and reliance on external capital. Third, we use a new dataset... View Details

Keywords: Sean Silverthorne

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry