Publications
Publications
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- All HBS Web
(119,157)
- Faculty Publications (2,667)
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details
- 2000
- Book
From Logistics to Supply Chain Management
By: Claudio Ferrozzi and R. D. Shapiro
Keywords: Supply Chain Management
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details
- October 2000 (Revised December 2000)
- Background Note
Product Policy Decisions
By: Robert J. Dolan
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
- October 2000 (Revised November 2005)
- Case
Cisco Systems: Web-enablement
By: Richard L. Nolan, Kelley Porter and Christina Akers
Describes how Cisco web-enabled their ERP systems and developed the "front office" systems to electronically link to their customers and suppliers. A rewritten version of an earlier case. View Details
- October 2000
- Background Note
Creating Value
By: Rohit Deshpande
Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development. View Details
- October 2000 (Revised April 2005)
- Case
Z Corporation
By: Joseph B. Lassiter III, Matthew C. Lieb and Tom Clay
Tom Clay, president of Z Corp., and founder/CEO Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company's new 3-D printing prototype manufacturing system. View Details
- October 2000 (Revised November 2005)
- Case
Li & Fung (A): Internet Issues
By: F. Warren McFarlan and Fred Young
This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details
- September 2000
- Case
Quokka Sports
By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
- September 2000 (Revised October 2002)
- Case
National Logistics Management
By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler
National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details
- September 2000
- Background Note
Professional Services Module Five: Serving Clients Effectively
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
It is imperative for the internal systems and processes to be connected to the external processes of client management, competitive adaptation, and service delivery. View Details
- September 2000
- Background Note
Professional Services Module One: Introduction to the Challenges Facing PSFs
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
This initial module was meant to clarify how the course would be useful to students who would be starting PSFs, working for them as an employee or contractor, managing them, or hiring them from the client side. View Details
- September 2000
- Background Note
Professional Services Module Two: External Strategy for Sustained Competitive Advantage
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
Concerns itself with the strategic dynamics which influence organizations externally. View Details
- September 2000 (Revised February 2025)
- Case
Netflix (2000)
The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
- September 2000 (Revised March 2006)
- Case
ZOOTS--The Cleaner Cleaner
By: Myra M. Hart and Sharon Peyus
A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069). View Details
- September 2000
- Teaching Note
Casto Travel TN
By: Thomas J. DeLong and Susan Harmeling
Teaching Note for (9-899-120). View Details
- September 2000 (Revised January 2002)
- Exercise
Inventory Exercises
By: Paul M. Healy
Introduces students to the concepts of inventory valuation (LIFO and FIFO) using a simple example. They then get the chance to apply this knowledge to help understand the inventory footnote for California Steel Industries. View Details
Keywords: Logistics
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details