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Show Results For
- All HBS Web
(10,394)
- People (19)
- News (2,413)
- Research (2,476)
- Events (38)
- Multimedia (242)
- Faculty Publications (1,785)
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- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
future course of Asian business. "Asia has always been a tough place to do research," notes McFarlan, the driving force behind a joint HBS-Tsinghua University executive education program that premiered in January. "With a... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
- 22 Apr 2008
- First Look
First Look: April 22, 2008
From Coercion to Excitement Authors:Peter Tufano and Daniel Schneider Abstract We review a wide variety of programs that support savings by families, in particular by low- and moderate-income families. These View Details
Keywords: Martha Lagace
- 04 Feb 2008
- Research & Ideas
Podcast: The Potential Partnership of India and China
powerful economic development programs that each is pursuing, these countries are poised to become dominant economic powers in short order. But there is a subtle trend occurring that could make these 2 competitors even more formidable on... View Details
Keywords: by Sean Silverthorne
- 18 Apr 2005
- Lessons from the Classroom
NFL Players Touch Down at HBS
Jones. That's why he and twenty-nine fellow players from around the National Football League have exchanged play books for business books this spring at Harvard Business School, where they were immersed in a three-day program to learn... View Details
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
An economic handyman of sorts, Alvin E. Roth fixes broken markets. As a Nobel Prize-winning pioneer in the field of market design, the Harvard Business School professor cofounded a kidney donation matching system for New England, corrected public school choice View Details
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 01 May 2020
- In Practice
COVID-19’s Hard Lessons Might Prepare Business for Climate Change
The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change. We asked faculty members affiliated with the Business and Environment Initiative at... View Details
Keywords: by Danielle Kost
- 12 Oct 1999
- Research & Ideas
Building Competitive Advantage Through Operations
At the HBS Executive Education program Building Competitive Advantage Through Operations (BCAO), executives charged with leading and building operations and manufacturing strategies enhance their understanding of operations performance... View Details
Keywords: by Staff
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
targeted ads on the lockscreen and home screen, consumers clamored for an ad-free version. Amazon backtracked and extended its Special Offers program to the tablet, allowing consumers to opt out from the ads. Q: You're expecting that more... View Details
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and... View Details
Keywords: by Michael Toffel & Auden Schendler
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
operational improvement programs that have been so popular in the past. Why not? A: That's not true! We often have recommended in our writing and consulting both TQM and reengineering, as well as other types of improvement programs. And... View Details
Keywords: by Martha Lagace
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
matching system for New England, correcting public school choice programs in New York and Boston, and tackling markets for new medical residents, economists, and lawyers. That same year, Christine L. Exley and Elena Battles launched a... View Details
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
services. In health care, nursing services, community social services, mental health services, and home health-care services are on the rise. One executive recently told me that his firm's business training services were up over 400 percent since fall 2008. Government... View Details
Keywords: by Staff
- 29 May 2001
- Research & Ideas
Good News, Not Blues, For the Inner City
City Advantage In 1994, Porter founded the Initiative for a Competitive Inner City, a non-profit program to study and catalyze inner city business development. He and the group in ICIC define inner cities as urban areas with high poverty... View Details
Keywords: by Martha Lagace
- 23 Jul 2024
- Research & Ideas
Forgiving Medical Debt Won't Make Everyone Happier
15 state or local governments had passed programs to pay for about $8 billion in medical relief. Five more are considering moves that would bring the total to almost $13 billion. Many work with a nonprofit called Undue Medical Debt... View Details
- 04 Aug 2009
- First Look
First Look: August 4
709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public health care in two rural districts in Eastern Rwanda and create an HIV treatment program at... View Details
Keywords: Martha Lagace
- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
contract terms or taking on some of the risk and offering additional protection to your customers can enable you to rebuild that trust and get back to where you were initially.” Heese also emphasizes a by-product of the research: a spotlight on the effectiveness of the... View Details
- 02 Mar 2010
- First Look
First Look: March 2
Company Authors:Michael Beer and Magnus Finnstrom Publication:Leadership in Action, November-December 2009 Abstract Traditional leadership development programs often fail to achieve the desired results because they don't focus on learning... View Details
Keywords: Martha Lagace
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
the Trump Administration authorized $7 billion in disaster loans for small businesses affected by COVID-19. The program helps businesses in states that have declared emergency status borrow as much as much as $2 million and repay it over... View Details
- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
Walmart's actions, or rather reactions, are proof it is necessary for government to act if change is to be expected. "Question the value of training programs and apprenticeships? The power of the German economy is the only example... View Details