food and beverage - Publications - Faculty & Research - Harvard Business School

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April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Food and Beverage Industry; Food and Beverage Industry

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March 1993 (Revised April 1995)
Case

Signalling Costs

NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details

Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe

2023
Working Paper

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim

The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details

Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry

September 2020 (Revised October 2020)
Case

Briscola—Pizza Society: Scaling Affordable Luxury

By: Gary P. Pisano and Federica Gabrieli

Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food and Beverage Industry; Europe; Italy

May 2003 (Revised September 2005)
Case

Ice-Fili

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Strategy; Food and Beverage Industry; Russia

January 2013
Supplement

SMARTBITES (B): May 2009

By: Michael Roberts and Amar Bhide

The case describes a Turkish brother and sister team who are evaluating the option of acquiring and operating a franchise of a large US bakery/cafe for Turkey. They are comparing this option to that of simply starting a similar business. View Details

Keywords: Franchising; Start-up; Franchise Ownership; Business Startups; Food and Beverage Industry; Turkey

April 2013 (Revised April 2013)
Case

Justin Anson Distillery, Inc.

A distiller increases whiskey production and income declines because of accounting methods in use. Questions are raised regarding the treatment of expenditures which can be classified as production, inventory, or period costs. The necessary aging process raises added... View Details

Keywords: Financial Statements; Financing and Loans; Cost; Accounting; Food and Beverage Industry

March 2002
Case

2002 Global Coffee Summit: Searching for Solutions

By: Ray A. Goldberg and James M Beagle

Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details

Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry

December 2000 (Revised February 2007)
Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary

Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details

Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Food and Beverage Industry

01 Oct 2018
Book

Is the US Losing its Ability to Attract Highly Skilled Migrant Workers?

Keywords: by Martha Lagace; Food & Beverage; Food & Beverage

November 1995 (Revised October 2001)
Teaching Note

Taco Bell Series TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-692-058) and (9-694-076). View Details

Keywords: Food and Beverage Industry

September 2000 (Revised November 2000)
Case

Panda Management Company, Inc.

Panda Management Co. is the largest Chinese restaurant chain in the United States. At the time of the case, Panda is facing multiple problems in operations, mostly stemming from rapid growth, and must choose a path for expansion. View Details

Keywords: Growth Management; Service Operations; Food and Beverage Industry; United States

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01 Sep 2003
News

Going Down Easy

the ingredients simple: “We set out to do a show that would really talk about the authentic food ways, the things that were kind of in danger of being trampled and lost as we move toward larger scale food,”... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

March 2011
Case

Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details

Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Food and Beverage Industry

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January 2000
Case

The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

By: Jill Avery and Gerald Zaltman

An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details

Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry

September 1997 (Revised August 1999)
Case

Boston Chicken, Inc.

By: Paul M. Healy

This case examines Boston Chicken's franchise strategy for growing its innovative restaurant business, and the associated accounting reporting issues that arise. View Details

Keywords: Financial Reporting; Franchise Ownership; Financial Strategy; Business Strategy; Food and Beverage Industry

December 2013
Case

Grupo Beta San Miguel

By: David E. Bell and Natalie Kindred

In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details

Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; Sugar; World Sugar Trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mexico; United States; North America

5:30 PM – 7:30 PM CDT, 14 Oct 2016
HBS Alumni Events

HBS Chicago Young Alumni Networking Reception

to attend! Complimentary food and beverages will be served. Registration is required. You are welcome to register a guest. Host Committee Guillermo Vallejo, MBA 2015 Christy... View Details

February 2004
Teaching Note

Juice Guys (A) & (B) (TN)

By: Joseph B. Lassiter III

Teaching Note to (800-122) and (800-123). View Details

Keywords: Food and Beverage Industry

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