communication strategy - Publications - Faculty & Research

March 2024
Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn

In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details

Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina

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01 Dec 2011
News

Li & Fung's Global Footprint

average compounded growth rate over that time has been about 22 percent. Acquisitions have been an important part of your growth strategy since the mid-1990s. How do you manage to fold an acquired firm into Li & Fung? To be bigger, we... View Details

Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade

01 Dec 2001
News

HBS Alumni Association Board of Directors: President's Report

overall communications strategy that would serve to keep the greater community more connected. The Lifelong Learning Committee, headed by Perry Driggs (MBA '61), will build on... View Details

Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services

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Tulsi Patel | MBA

Tulsi Patel Computer Science, Secondary in Economics Lowell 2023 Cohort 4 Technology is a powerful medium for driving meaningful social change. As a Tech Innovation Fellow, I'm excited to join and contribute to a community of... View Details

24 Apr 2014
News

Crowdfunding capital for small business

James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details

October 2005 (Revised January 2006)
Case

Augusta National Golf Club Controversy, The (A)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details

Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry

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01 Jun 2015
News

Ink

is poorly understood—we’ve known that for a while—it’s how surprised they are. I think what’s going on is this: Most executives, when they think about strategy focus on communication, and they measure View Details

Keywords: Sean Silverthorne; Apple; Microsoft; Computer and Electronic Product Manufacturing; Manufacturing; Computer Systems Design and Related Services; Professional Services

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

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24 Apr 2014
News

Teaching kids lessons in making choices and tradeoffs

Nan Morrison (MBA 1987) is CEO of the Council for Economic Education, based in New York City. In this video, conducted prior to the W50 celebration of women in the full-time MBA Program at HBS in 2013, she explains how her organization teaches school children lessons... View Details

Profile

Olivia Melendez

Why did you choose this path at this point in time? I had always planned to get an MBA to complement my engineering education and experience. After working for 3+ years in roles that were increasingly self-directed and broad in scope, I felt that gaining more formal... View Details

08 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Private Equity

finance experience, they bring a combined 14 years of Career & Professional Development expertise, helping firms develop their HBS recruiting strategy and connect with students. What Students Want HBS student interest in Private... View Details

Keywords: Venture Capital / Private Equity

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Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience - Blog - Business & Environment

resilience and discussed emerging approaches like parametric insurance and community catastrophe coverage. Barney Schauble (AB ’95) , Senior Advisor at Nephila and Principal of Greenthread, brought a global capital markets perspective to... View Details

06 May 2013
Research & Ideas

How Local Events Shake Up Corporate Philanthropy

philanthropy because even global companies tend to focus corporate giving on local nonprofits. Charitable behavior is a key area of interest for Marquis, whose research and teaching focuses on businesses' social strategies and activities.... View Details

Keywords: by Carmen Nobel

01 Sep 2003
News

Dean Clark Reflects on the School’s Key Initiatives

passionate teaching, the building of intellectual capital, and the broad communication of ideas, we are advancing knowledge of how organizations and institutions can perform more effectively and, ultimately, benefit people in every sphere... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Feb 1998
News

Short Takes

how to work with a diverse group of people in a situation where you are not the boss. You have to lead with your ability, passion, and conviction," says Austin. His findings also indicate that corporate involvement in the community not... View Details

Keywords: Judith A. Ross

14 Sep 2017
News

Political Failure Through a Business Lens

Keywords: Executive, Legislative, and Other General Government Support; Government

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BiGS Fellows | Institute for Business in Global Society

Associate Professor in the Departments of Sociology and Criminology and African American Studies, University of Iowa; Nonresident Fellow in Governance Studies at The Brookings Institution; Carr Center Fellow at the Harvard Kennedy School Examining ways to create... View Details

29 May 2013
Blog Post

Four Weeks on the Road with MBAs Across America

compost accelerator), plant trees, and restore Detroit’s urban canopy. We worked with Sebastian on his community and environmental engagement strategy, compensation model, and team culture.We also held a View Details

Keywords: Entrepreneurship

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details