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Show Results For
- All HBS Web
(2,954)
- People (4)
- News (659)
- Research (1,821)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,092)
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- 01 Mar 2011
- News
On the Outside at HBS
cultural issues. — Debbie Rosenbaum (MBA ’08/JD ’10) is an intellectual property, technology, and Internet attorney with a law firm in Washington, D.C. She also works with entrepreneurs on new-media communications View Details
- 01 Oct 1998
- News
New Leadership for External Relations
terrific opportunity to encourage alumni support of HBS at a critical time in its history," notes Schroeder. "HBS has a stellar reputation, a world-class faculty, and a Dean with a compelling strategy for moving forward into the next... View Details
- 01 Mar 2007
- News
Faculty Books
Capital Rules by Rawi Abdelal (Harvard University Press) How and why did the world shift from an orthodoxy of free capital movements in 1914 to capital controls in 1944 and back again by 1994? Contrary to conventional accounts, Associate Professor Abdelal argues that... View Details
- 01 Jun 2013
- News
School of Hard Knocks
Illustration by Richard Downs, Theispot.com When I was in sixth grade, I used to spend recess hiding under a truck in a garage at school. One of the few Caucasian students enrolled in what was my "neighborhood" school—on a Native American reservation in northern... View Details
- 17 Aug 2021
- Blog Post
Applying the MBA Skillset to Global Health Challenges: Summer Fellow Vasilis Theodorou (MBA 2022)
diseases in low-and middle-income countries. I am part of CHAI’s Global Malaria Strategy and Financing team, a team that provides direct technical and operational support to countries to strengthen their malaria programs and eradicate the... View Details
- Profile
Julie Cruz
from quirky traditions to attempting traditional dances (with varying degrees of success). The event concludes with the grand reveal of our flags proudly displayed around the classroom. It's a special moment to reflect on and appreciate the diverse global View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- Web
Leading Change and Organizational Renewal | HBS Online
you earn . Overview Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Explore the roadblocks to change and how to overcome them Analyze the root cause of your organization’s performance and opportunity gaps Develop strategies for... View Details
- 01 Jan 2003
- News
Daniel L. Vasella, M.D.
grown into the company's second biggest-selling product. But before Vasella could accomplish any of this, he had to reconcile the diverse cultures of Sandoz and Ciba-Geigy. His first task was to define the new company's mission, values, and core View Details
- 01 Jun 2011
- News
Building a Social Network
regarding how to improve ratings for the other half. The organization’s strategy to date has focused on a “broad” approach where member interest drives group formation; to generate the revenues needed to provide online and administrative... View Details
Keywords: Julia Hanna
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 01 Mar 2007
- News
Latin American Conference
Two former Latin American presidents, a dozen chief executives, and more than thirty top managers and HBS faculty participated in the lX Latin American Conference held at HBS in January. Some 400 attendees took part in a daylong series of presentations on the business... View Details
- 01 Jun 2012
- News
Around the World
ago, Nohria made advancement of the School’s international strategy one of his top five priorities. “Today, HBS would be derelict in its mission if it weren’t preparing the leaders it educates to succeed in a global context,” says Nohria.... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative View Details
Keywords: Julia Hanna
- 01 Mar 2011
- News
Local Hero
lives in the Bay Area and has closely followed the career of his first-year HBS study group friend. “The park was a keystone in the team’s rise, and Larry was all over that, but he also has great competence in media, marketing, and View Details
- 01 Sep 2003
- News
Patrick Moreton
will carry the day.” An assistant professor of organization and strategy at Olin School of Business at Washington University in St. Louis, Moreton has focused his research on economic and organizational models of business strategy,... View Details
Anthony Soohoo
entrepreneur, and board director, Anthony has led hyper-growth initiatives and complex digital transformations at industry giants like Walmart, CBS, Yahoo!, and Apple. As an Entrepreneur-in-Residence at Harvard Business School, Anthony advises the entrepreneurial View Details
- 29 May 2001
- Research & Ideas
Good News, Not Blues, For the Inner City
seen the inner city as a separate part of the economic landscape. Almost always, he said, entrepreneurs would rather borrow money from a leading local bank than from a community development bank. "The challenge [is] to connect the... View Details
Keywords: by Martha Lagace