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  • April 27, 2009
  • Article

Fraud in Online Advertising

By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
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  • October 2006 (Revised August 2007)
  • Case

Warner Music Group

TH Lee, a leading private equity firm, needs to decide whether to commit to the acquisition of AOL Time Warner's music group, and whether to commit the entire amount needed, $1.4 billion. The music industry has suffered greatly in recent years, largely as a result of... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Music Entertainment; Private Equity; Investment; Music Industry
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  • April 1993 (Revised May 1994)
  • Case

Prodigy Services Company (A)

By: Lynn S. Paine
Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details
Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry
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  • 15 Dec 2014
  • News

Curbing the cost of cancer care

  • 12 Jul 2012
  • News

Finding a Cure for "CEO-itis"

  • 03 Feb 2013
  • News

Ad firms break down formula for success on Super stage

  • 10 Nov 2010
  • News

A New Era for Raiders

  • 16 Mar 2017
  • News

Competing with the Chinese Factory of 2017

  • Video

Faculty to Class of 2013

  • January 2019 (Revised January 2021)
  • Case

KITEA (A): Democratizing Furniture in Morocco

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed... View Details
Keywords: Retail; KITEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Strategy; Competitive Strategy; Adaptation; Corporate Strategy; Competitive Advantage; Retail Industry; Africa; Morocco
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  • April 2012
  • Article

How Many Direct Reports?

By: Gary L. Neilson and Julie Wulf
If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details
Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams
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  • November 2006
  • Case

Kroger Union Negotiations

By: Dennis A. Yao
A stylized version of the negotiations between Kroger Company and its local unions during the mid-1980s. Management faces a sequence of individual negotiations with local unions during a time of weak economic performance when management is seriously considering... View Details
Keywords: Job Cuts and Outsourcing; Wages; Management; Negotiation Participants; Negotiation Process; Negotiation Tactics
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  • 12 Mar 2014
  • News

An Alternative to Graduate School Built by a Powerhouse Pair of HBS Alums

  • 05 May 2020
  • News

Why the Crisis Is Putting Companies at Risk of Losing Female Talent

  • 09 Mar 2012
  • News

Rome Looks to Italian Families to Fund Its Debt

  • 08 Feb 2016
  • News

The costs of inequality: Increasingly, it’s the rich and the rest

  • 20 Apr 2015
  • Blog Post

India Conference 2015

India at the time of the event. This year, the Harvard Business School and Harvard Kennedy School hosted over 75 speakers and 600 attendees over two days in early March. The event was kicked off on the 7th of March with an exciting debate... View Details
  • September 2013 (Revised February 2016)
  • Case

GlaxoSmithKline: Sourcing Complex Professional Services

By: Heidi K. Gardner and Silvia Hodges Silverstein
Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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  • 31 Oct 2023
  • HBS Case

Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?

if not the letter, of the expense management rules. Do you confront the person? Tell a partner? Or just ignore the transgression? The verdict: The question of how you account for time and expenses is crucial in consulting, Fubini says,... View Details
Keywords: by Michael Blanding; Consulting
  • 2024
  • Working Paper

The Value of Open Source Software

By: Manuel Hoffmann, Frank Nagle and Yanuo Zhou
The value of a non-pecuniary (free) product is inherently difficult to assess. A pervasive example is open source software (OSS), a global public good that plays a vital role in the economy and is foundational for most technology we use today. However, it is... View Details
Keywords: Valuation; Open Source Distribution; Applications and Software
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