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  • All HBS Web  (8,021)
    • People  (39)
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  • August 2021
  • Case

Zoom Video Communications: Building a Culture of Diversity, Equity, & Inclusion During COVID-19

By: Karen G. Mills, Scott Duke Kominers, Christopher Stanton, Andy Wu, George Gonzalez and Gabriella Elanbeck
Keywords: Diversity Management; Diversity Training; Cultural Change; Cultural Diversity; Inclusion; Inclusive Growth; Inclusive Hiring; Hiring; Hiring Of Employees; Recruiting; Performance Management; Change Leadership; Race And Ethnicity; Racial Bias; Racial Disparity; Racial Injustice; Racial Tensions; Racism; Organization; Organization Process; Organization Structure; Structural/institutional Racism; Leadership And Change Management; Leadership And Managing People; Leading; Gender Bias; Discrimination; Inequalities; Inequality; Social Change; Employee Attitude Development And Empowerment; Employee Bonding; Employee Empowerment; Employee Engagement; Employee Fairness; Employee Morale; Employee Performance Management; Employee Relations; Company Culture; Company Values; Values; COVID-19 Pandemic; Demographics; Diversity; Age; Ethnicity; Gender; Business Processes; Change Management; Change; Race; Human Capital; Human Resources; Compensation and Benefits; Employees; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Interviews; Leadership; Leading Change; Management; Management Teams; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Organizations; Mission and Purpose; Culture; Happiness; Prejudice and Bias; Satisfaction; Equity; Identity; Leadership Style; Values and Beliefs; Technology Industry; United States
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Mills, Karen G., Scott Duke Kominers, Christopher Stanton, Andy Wu, George Gonzalez, and Gabriella Elanbeck. "Zoom Video Communications: Building a Culture of Diversity, Equity, & Inclusion During COVID-19." Harvard Business School Case 322-031, August 2021.
  • September 2001 (Revised August 2005)
  • Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine
Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details
Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States
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Rukstad, Michael G., David B. Yoffie, Carl Johnston, and Tyrell Levine. "Microsoft in 2002." Harvard Business School Case 702-411, September 2001. (Revised August 2005.)
  • September 2001 (Revised October 2001)
  • Case

Coca-Cola Company: The Quaker Oats Acquisition (A), The

By: Jay W. Lorsch and Sonya Sanchez
Discusses how CEOs should think about bringing strategic issues to the board, what issues to bring, how to position them, and which information to provide. View Details
Keywords: Managerial Roles; Corporate Governance; Strategy; Governing and Advisory Boards; Mergers and Acquisitions; Food and Beverage Industry
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Lorsch, Jay W., and Sonya Sanchez. "Coca-Cola Company: The Quaker Oats Acquisition (A), The." Harvard Business School Case 402-027, September 2001. (Revised October 2001.)
  • November 1995 (Revised February 1996)
  • Case

Monsanto Company: The Coming of Age of Bio-Technology

By: Ray A. Goldberg and Thomas N. Urban Jr
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details
Keywords: Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry
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Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)
  • January 2010 (Revised April 2011)
  • Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry
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Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc." Harvard Business School Case 910-036, January 2010. (Revised April 2011.) (Winner of ECCH 2011 Award for Outstanding Contribution to the Case Method - Strategy and General Management.)

    To Overcome Resistance to DEI, Understand What’s Driving It

    Employees often resist DEI initiatives, which of course hinders their effectiveness. The authors — experts in the resistance to social-change efforts — write that the key to overcoming resistance to any effort is figuring out why people are resisting. When it... View Details

    • 21 Sep 2011
    • News

    Progressing toward a better inner work life

    • April 2025
    • Case

    Kleiner Perkins (2019)

    By: Jo Tango and Srimayi Mylavarapu
    Kleiner Perkins, founded in 1972, quickly rose to prominence as one of Silicon Valley’s leading venture capital firms, earning a reputation for early investments in industry giants like Google, Amazon, and Citrix. However, a bold, strategic pivot to cleantech investing... View Details
    Keywords: Venture Capital; Investment Funds; Technological Innovation; Entrepreneurial Finance
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    Tango, Jo, and Srimayi Mylavarapu. "Kleiner Perkins (2019)." Harvard Business School Case 825-193, April 2025.
    • March 2020 (Revised June 2023)
    • Case

    Scaling Nextdoor

    By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga
    Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details
    Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms
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    Rayport, Jeffrey F., Thomas O. Jones, and Jeff Huizinga. "Scaling Nextdoor." Harvard Business School Case 820-097, March 2020. (Revised June 2023.)
    • January 2014 (Revised June 2014)
    • Case

    23andMe: Genetic Testing for Consumers (A)

    By: John A. Quelch and Margaret L. Rodriguez
    On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
    Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
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    Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
    • 01 Feb 2021
    • News

    The GameStop stock situation isn’t about populism. It’s about whether the market is ‘real.’

    • September 2018
    • Case

    Hunley, Inc.: Casting for Growth

    By: John A. Quelch and James T. Kindley
    Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details
    Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
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    Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
    • October 1998 (Revised November 1999)
    • Case

    Farallon Capital Management: Risk Arbitrage (A)

    By: Andre F. Perold and Robert Howard
    Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
    Keywords: Mergers and Acquisitions; Capital; Capital Markets; Investment; Management; Risk Management; Strategy; Financial Services Industry
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    Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (A)." Harvard Business School Case 299-020, October 1998. (Revised November 1999.)
    • October 1998
    • Case

    Farallon Capital Management: Risk Arbitrage (C)

    By: Andre F. Perold and Robert Howard
    Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
    Keywords: Capital Markets; Equity; Mergers and Acquisitions; Financial Institutions; Risk Management; Investment Funds; Financial Services Industry
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    Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (C)." Harvard Business School Case 299-022, October 1998.
    • October 1995
    • Case

    Robert Mondavi Corporation

    By: Ray A. Goldberg and Thomas N. Urban Jr
    As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
    Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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    Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
    • December 2023
    • Article

    Association of Hospital System Affiliation with COVID-19 Capacity Burden

    By: Zachary Levin, Pinar Karaca-Mandic, Richard J. Boxer and Regina E. Herzlinger
    What is the message? The COVID-19 pandemic exposed the highly variable and uncoordinated responses by hospitals. The authors found that while the non-top ten system affiliated hospitals had a larger COVID-19 share index relative to independent hospitals, top-ten system... View Details
    Keywords: COVID-19 Pandemic; Resource Allocation; Health Pandemics; Demographics; Health Care and Treatment; Health Industry
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    Levin, Zachary, Pinar Karaca-Mandic, Richard J. Boxer, and Regina E. Herzlinger. "Association of Hospital System Affiliation with COVID-19 Capacity Burden." Health Management, Policy and Innovation 8, no. 3 (December 2023).
    • October 1998
    • Case

    Farallon Capital Management: Risk Arbitrage (B)

    By: Andre F. Perold and Robert Howard
    Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details
    Keywords: Mergers and Acquisitions; Capital Markets; Investment; Risk Management; Strategy; Financial Services Industry
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    Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (B)." Harvard Business School Case 299-021, October 1998.
    • May 2017 (Revised November 2017)
    • Case

    Cotopaxi: Managing Growth for Good

    By: Andy Wu and Laura Huang
    Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details
    Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry
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    Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
    • June 2024 (Revised October 2024)
    • Case

    Equifruit

    By: Elizabeth A. Keenan and Annelena Lobb
    Jennie Coleman, president of Fairtrade banana company Equifruit, considered how best to position her firm and brand to increase sales of Fairtrade bananas in the U.S. and Canada. She saw her biggest challenge as convincing retailers that consumers would be OK spending... View Details
    Keywords: Plant-Based Agribusiness; Food; Goods and Commodities; Brands and Branding; Product Positioning; Sales; Social Enterprise; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Ecuador; Guatemala; Canada; United States
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    Keenan, Elizabeth A., and Annelena Lobb. "Equifruit." Harvard Business School Case 524-070, June 2024. (Revised October 2024.)
    • October 2023 (Revised April 2024)
    • Case

    TetraScience: Unlocking the Power of Scientific Data

    By: Satish Tadikonda and William Marks
    After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details
    Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
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    Tadikonda, Satish, and William Marks. "TetraScience: Unlocking the Power of Scientific Data." Harvard Business School Case 824-072, October 2023. (Revised April 2024.)
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