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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

the twentieth century, companies relied on a "full-service" agency for most or all of their advertising service needs, including both creative development and media planning and buying. Agencies were... View Details
Keywords: by Michael Blanding; Advertising
  • September 2008 (Revised August 2009)
  • Case

Columbus Tubing: Steel is Real

By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir
Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details
Keywords: Decision Choices and Conditions; Resource Allocation; Production; Research and Development; Information Technology; Bicycle Transportation; Asia; Italy
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    Howard H. Stevenson

    Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • 2013
    • Working Paper

    Did Bank Distress Stifle Innovation During the Great Depression?

    By: Ramana Nanda and Tom Nicholas
    We find a negative relationship between bank distress and the level, quality and trajectory of firm-level innovation during the Great Depression, particularly for R&D firms operating in capital intensive industries. However, we also show that because a sufficient... View Details
    Keywords: Great Depression; R＆D; Bank Distress; Patents; Research and Development; Financial Crisis; Innovation and Invention; Banks and Banking; Banking Industry; United States
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    • Program

    Managing Health Care Delivery

    live online sessions, and self-paced lessons, this health care management program emphasizes opportunities for innovation and prepares you to improve medical and economic... View Details
    Keywords: Health Care; Health Care
    • 24 Oct 2012
    • News

    Want People to Save More? Send a Text

    • December 2011
    • Article

    Data Impediments to Empirical Work on Health Insurance Markets

    By: Leemore S. Dafny, David Dranove, Frank Limbrock and Fiona Scott Morton
    We compare four datasets that researchers might use to study competition in the health insurance industry. We show that the two datasets most commonly used to estimate market concentration differ considerably from each other (both in levels and in changes over time),... View Details
    Keywords: Competition; Analytics and Data Science; Market Participation; Insurance Industry
    Related
    • 22 Jan 2009
    • Working Paper Summaries

    Turbulent Firms, Turbulent Wages?

    Keywords: by Diego A. Comin, Erica L. Groshen & Bess Rabin
    • 12 Apr 2016
    • First Look

    April 12, 2016

    link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50897 forthcoming Journal of Marketing Research Repairing the Damage: The Effect of Gender and Price Knowledge on Auto-Repair Price Quotes By: Busse,... View Details
    Keywords: Sean Silverthorne
    • April 3, 2024
    • Article

    How Automakers Can Address Resistance to Self-Driving Cars

    By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
    Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details
    Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Technology Industry; Technology Industry
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    • 06 Feb 2012
    • Research & Ideas

    Kodak: A Parable of American Competitiveness

    American company that filed for bankruptcy protection in January. The company developed the first digital camera in 1975. Yet Kodak was never able to ride the digital wave over the long haul, and the company's invention ironically served... View Details
    Keywords: by Dina Gerdeman; Manufacturing
    • 21 Jun 2017
    • News

    A New Approach to Safely Sharing Cancer Patients’ Data

    • Research Summary

    Overview

    By: Geoffrey G. Jones
    Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
    Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
    • 19 Apr 2016
    • First Look

    April 19, 2016

    forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
    Keywords: Sean Silverthorne
    • 16 Jul 2001
    • Research & Ideas

    How to Compete Like a Judo Strategist

    Rule Five: Face The Music Finally, many judo strategists begin with good intentions but end up exhausting their resources on losing battles—especially in the Internet era, as new technologies and competitors... View Details
    Keywords: by David B. Yoffie & Mary Kwak
    • April 2012 (Revised June 2012)
    • Case

    HP Labs in Singapore

    By: Willy Shih, Pankaj Agarwal and Christine Chi
    When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details
    Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore
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    • 16 Feb 2021
    • Research & Ideas

    To Fight Climate Change, Should Green Investors Reconsider Big Oil?

    from most so-called sustainable funds. But this stance eliminates some of the most prolific and influential producers of green innovation, including Exxon Mobil, BP, and Chevron, according to recent View Details
    Keywords: by Kristen Senz; Energy
    • 04 May 2016
    • What Do You Think?

    What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

    Show!’ Partner with a toy company and there could be a Boaty under every tree this Christmas and a Boaty Book explaining his or her research mission.’ Others were less... View Details
    Keywords: by James Heskett; Advertising
    • 09 Apr 2008
    • Research & Ideas

    The Matchmaker of the Modern Economy

    unwavering belief in human potential. After the war, the stage was set for an explosion of innovation, and Doriot was in a perfect position to light the fuse. As a professor of a leading business school and... View Details
    Keywords: by Spencer E. Ante
    • Career Coach

    Jan Pianca

    Jan (MSc, International Management, Bocconi University) is the Educational Programs Assistant Director Europe at the HBS Europe Research Center in Paris. He focuses on European employer outreach to develop View Details
    Keywords: Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology; Clean Technology