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  • Web

Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 03 Jul 2012
  • First Look

First Look: July 3

Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities and Organizations. Vol. 33, edited by Christopher Marquis, Michael Lounsbury, and Royston Greenwood, 333-363. View Details
Keywords: Sean Silverthorne
  • September 2012 (Revised November 2014)
  • Case

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new... View Details
Keywords: Product Positioning; Attitudes; Brands and Branding; Pharmaceutical Industry; United States
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  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

Publications The Role of Execution in Managing Product Availability Authors: Nicole DeHoratius and Zeynep Ton Publication: Chap. 4 in Retail Supply Chain Management, edited by Narendra Agarwal and Stephen A. Smith. International Series in... View Details
Keywords: Martha Lagace
  • January 2012
  • Article

How Leaders Kill Meaning at Work

By: Teresa Amabile and Steven J. Kramer
Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. This article is based on analysis of hundreds of work diaries from professionals describing everyday events that... View Details
Keywords: Leadership; Creativity; Performance Productivity; Motivation and Incentives; Innovation Strategy; Performance; Strategic Planning; Leading Change; Balanced Scorecard; Mission and Purpose
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  • January 1991 (Revised January 1993)
  • Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details
Keywords: Customer Satisfaction; Consumer Products Industry; Consumer Products Industry
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  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

attention in a positive way. Q: You have focused on creativity here, but do you think leader behavior—good and bad—would have a similar impact in companies where the work is fairly uncreative? A: Yes. In my twenty years of research in... View Details
Keywords: by Martha Lagace
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to their full potential."... View Details
Keywords: by Michael Blanding
  • Web

HBS - Financials | Supplemental Financial Information

for online, hybrid and face-to-face applications with content that adds dynamic, real-life perspectives to undergraduate, MBA, and executive education programs. Revenue from Corporate Learning products and services increased 18 percent... View Details
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

attracted the research attention of Ramon Casadesus-Masanell, a professor at Harvard Business School, and Andres Hervas-Drane, a PhD candidate in Economics at the Universitat Autónoma de Barcelona and a Visiting Fellow at Harvard... View Details
Keywords: by Sean Silverthorne; Music
  • 01 Feb 1999
  • News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a... View Details
Keywords: Garry Emmons
  • November 2019 (Revised June 2020)
  • Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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  • Web

The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

1965 41 By 1943, Edwin Land began to turn his thoughts to the post-war production efforts of Polaroid. The corporation had significantly expanded its research and engineering division for military activities... View Details
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the new View Details
Keywords: Sean Silverthorne
  • 21 Feb 2023
  • Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

communicate them.” The reason might be as simple as employees not knowing about the incentive programs. Leslie John, professor of business administration at Harvard Business School, and a team of researchers found that a major factor... View Details
Keywords: by Scott Van Voorhis
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

trade in and out of insurance products and is not subject to regulatory restrictions. Yet, Nephila only capitalizes 1% of the entire catastrophe reinsurance market. What is the best way to grow? Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

accurately reflect the demographic diversity of the U.S. population. Yet, most research on diversity in organizations has focused on the outcomes associated with workforce diversity and not on the processes that can enhance diversity in... View Details
Keywords: Sean Silverthorne
  • Web

Negotiating - Alumni

standards/goals Geographic flexibility Office space Paid travel Ownership options Professional training + – Negotiate The following tactics can help you conduct productive negotiations. Speak with the hiring manager, if possible Express... View Details
  • 17 Jan 2011
  • Research & Ideas

Being the Boss

to be the be-all and end-all of the relationship. They want a personal, human connection, an emotional link. They want you to care about them as individuals. They want you to encourage their growth and development. Research tells us this... View Details
Keywords: by Carmen Nobel