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Show Results For
- All HBS Web
(2,944)
- People (4)
- News (692)
- Research (1,704)
- Events (21)
- Multimedia (31)
- Faculty Publications (991)
- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
work to the day-to-day management of content. These critical lessons would inform her next move. Most importantly, she stumbled onto something that was both personally rewarding – and profitable. "To promote Confetti Kitchen, I... View Details
- Profile
Venus Miller
In high school, Venus Miller got the marketing bug in a big way. Recruited into DECA/Delta Epsilon Chi, an international organization that promotes marketing and business education among high school and college students, Venus quickly... View Details
- Web
Expanding Perspectives Across Board Leadership - Alumni
Promoting and identifying programming and educational offerings, leveraging HBS resources and access; Activating the HBS network for board opportunities that can benefit the HBS alumni community. By leveraging the global HBS network and... View Details
- 01 Oct 1999
- News
Eight Among Many: Charles W. ("Bill") Cassell
industry while working as director of operations at Beacon Communications Corporation in Acton, Massachusetts. "I studied the factors that made some companies successful," he says, "and discovered that the few companies that stay on the A list often have an... View Details
Keywords: Eileen McCluskey
- 01 Mar 2015
- News
The Next Big Swing
play at home As the sport began to increasingly rely on the kind of data projections that drove his game, the Boston Red Sox brought on Tippett as a consultant in 2003, eventually promoting him to director of baseball information... View Details
- 01 Mar 2009
- News
The Myth of Laissez-Faire
“myth of laissez-faire” that has been promoted by wrong-headed economists (Milton Friedman), opportunistic politicians (including Bill Clinton), and poor readings of history (even antigovernment presidents, including Jefferson, used... View Details
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
recruiting. Go beyond the traditional webinar to educate students about your company and opportunities by thinking creatively about how you can convey your message. Invest in virtual communication tools. Build meaningful connections virtually using technology that is... View Details
Keywords: All Industries
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
(Disney, restaurants, theme parks, etc.). The former finance most of the targeted coupons while the latter contribute the lion's share of the financing of turbo-charged vouchers. Since manufacturers already invest significantly in retailer promotions, targeted View Details
- 25 May 2016
- News
A Focus on Sustainability
in more than 100 middle-market companies and currently has $11 billion under management. Since officially retiring in 2012, he now oversees a family office that focuses primarily on environmental and educational organizations. His multipronged approach has included... View Details
- 01 Sep 2003
- News
Mark Fuller
service firms with rigid up-or-out promotion policies, Monitor “favors a more flexible approach to assessing an individual’s overall contribution,” says Fuller. The firm also had significantly diversified into principal investing, asset... View Details
- 28 Nov 2018
- News
Elevating Women at Fidelity
In the wake of sexual harassment allegations at Fidelity, Abby Johnson (MBA 1988) has stepped up a concerted effort to promote women within the 72-year-old firm, according to Bloomberg. "A year ago Fidelity came under media scrutiny after... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He spent much of the fall on the road... View Details
- 14 Oct 2014
- News
A man on a mission
gives high school juniors and seniors interested in STEM subjects an early immersion in the college environment, and helped an organization win a $5 million grant to promote entrepreneurship to high school students. “It’s an opportunity... View Details
- 24 Apr 2014
- News
Positive impact that hits home
to the discussion, which she experienced as “very emotional,” Seck Mercier pointed out both myths and misconceptions. Her work in this area continues as a leader of the Islamic Society, a role that has Seck Mercier organizing mixers and functions to View Details
- 24 Oct 2024
- Blog Post
Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)
forestry operations across the company. In 1974, at the age of 33, I was promoted to Division Manager of the Timberlands Division, overseeing 1.2 million acres of forest land across six southeastern states. The division was a profit... View Details
- 04 Jun 2024
- Blog Post
Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)
scale things quickly, a company that has more structure, processes, and systems is better suited for that. Whereas other companies are more conducive to giving birth to new ideas and creativity. There’s no one definition of good culture, but your culture needs to... View Details
Keywords: All Industries
- Web
Privacy Statement (English) - Global
and parties with whom we may share such data, are as follows – Purposes of processing may include: - Encouraging prospective students to apply to Harvard Business School - Assisting with matriculation of admitted students - Promoting and... View Details
- 01 Sep 2012
- News
What’s the Big Idea?
reality and the way they think things should be,” he explains, “we have an opening—we can ask them whether they support policies that promote the outcomes they have just told us they most desire.” Norton, a member of the Marketing Unit,... View Details