Product Development - Publications - Faculty & Research

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

officer described the importance of the innovation as follows: “Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business... View Details

Keywords: Sean Silverthorne

Web

Program Requirements - Doctoral

semester it is offered. Students present work in progress and receive feedback from their colleagues and a faculty member. This seminar also develops presentation skills, critical thinking, and enduring relationships among students across... View Details

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

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26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

the content of an article, identify patterns in data, and produce derivative work—say, a song in the style of Taylor Swift or a poem in the mood of Langston Hughes—but can the technology develop truly innovative ideas? Specifically,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

31 Aug 2010
First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified View Details

Keywords: Sean Silverthorne

01 May 2024
What Do You Think?

Have You Had Enough?

Is About Control, Delegation, or Theater? 2006: How Important Is 'Executive Intelligence' for Leaders? 2003: Can We Have Too Much Productivity Improvement? Key historic events: The COVID-19 pandemic: What Are Lessons for Leaders from This... View Details

Keywords: by James Heskett

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

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December 2013
Case

Yara International

By: Forest Reinhardt and James Weber

This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details

Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics

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September 1999 (Revised October 2006)
Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner

Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details

Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry

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Podcast - Business & Environment

Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic products like the Billy bookcase to... View Details

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

Entrepreneurs must overcome many barriers to get discoveries to market, but academic researchers face an additional one they might not realize: themselves. Academics tend to develop a myopic focus on the unique expertise they spend their... View Details

Keywords: by Ben Rand; Biotechnology; Health

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

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June 2000 (Revised June 2000)
Case

Microsoft Office 2000

By: Alan D. MacCormack and Kerry Herman

Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details

Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry

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18 Oct 2016
First Look

October 18, 2016

innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies know how to grow? How can they... View Details

Keywords: Sean Silverthorne

26 Jul 2016
Working Paper Summaries

The Impact of the Entry of Biosimilars: Evidence from Europe

Keywords: by Fiona Scott Morton, Ariel Dora Stern, and Scott Stern; Health; Biotechnology; Pharmaceutical

11 May 2010
First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped... View Details

Keywords: Martha Lagace

December 1999 (Revised July 2000)
Case

Cimetrics Technology (B): Russian Perspectives

By: Lynn S. Paine

Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

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January 2001
Background Note

Country Analysis in a "Global Village"

By: Bruce R. Scott

Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details

Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics

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03 May 2011
First Look

First Look: May 3

authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco... View Details

Keywords: Sean Silverthorne

October 2002 (Revised June 2005)
Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details

Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry

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