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  • All HBS Web  (5,775)
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Show Results For

  • All HBS Web  (5,775)
    • People  (25)
    • News  (984)
    • Research  (3,895)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,541)
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  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

officer described the importance of the innovation as follows: “Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business... View Details
Keywords: Sean Silverthorne
  • Web

Program Requirements - Doctoral

semester it is offered. Students present work in progress and receive feedback from their colleagues and a faculty member. This seminar also develops presentation skills, critical thinking, and enduring relationships among students across... View Details
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

the content of an article, identify patterns in data, and produce derivative work—say, a song in the style of Taylor Swift or a poem in the mood of Langston Hughes—but can the technology develop truly innovative ideas? Specifically,... View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • 31 Aug 2010
  • First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified View Details
Keywords: Sean Silverthorne
  • 01 May 2024
  • What Do You Think?

Have You Had Enough?

Is About Control, Delegation, or Theater? 2006: How Important Is 'Executive Intelligence' for Leaders? 2003: Can We Have Too Much Productivity Improvement? Key historic events: The COVID-19 pandemic: What Are Lessons for Leaders from This... View Details
Keywords: by James Heskett
  • October 2003
  • Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas
Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
  • December 2013
  • Case

Yara International

By: Forest Reinhardt and James Weber
This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details
Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics
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Reinhardt, Forest, and James Weber. "Yara International." Harvard Business School Case 714-002, December 2013.
  • September 1999 (Revised October 2006)
  • Case

MarketSoft

By: Joseph B. Lassiter III and Diana S. Gardner
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their... View Details
Keywords: Product Development; Planning; Sales; Management; Internet; Web Services Industry
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Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)
  • Web

Podcast - Business & Environment

Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic products like the Billy bookcase to... View Details
  • 26 Jul 2024
  • Research & Ideas

Why Great Ideas Get Stuck in Universities

Entrepreneurs must overcome many barriers to get discoveries to market, but academic researchers face an additional one they might not realize: themselves. Academics tend to develop a myopic focus on the unique expertise they spend their... View Details
Keywords: by Ben Rand; Biotechnology; Health
  • September 2023 (Revised January 2024)
  • Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg
In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details
Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts
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Eisenmann, Thomas R., and Stacy Straaberg. "RightHand Robotics: Choosing the First Market." Harvard Business School Case 824-006, September 2023. (Revised January 2024.)
  • June 2000 (Revised June 2000)
  • Case

Microsoft Office 2000

By: Alan D. MacCormack and Kerry Herman
Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details
Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry
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MacCormack, Alan D., and Kerry Herman. "Microsoft Office 2000." Harvard Business School Case 600-097, June 2000. (Revised June 2000.)
  • 18 Oct 2016
  • First Look

October 18, 2016

innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies know how to grow? How can they... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2016
  • Working Paper Summaries

The Impact of the Entry of Biosimilars: Evidence from Europe

Keywords: by Fiona Scott Morton, Ariel Dora Stern, and Scott Stern; Health; Biotechnology; Pharmaceutical
  • 11 May 2010
  • First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped... View Details
Keywords: Martha Lagace
  • December 1999 (Revised July 2000)
  • Case

Cimetrics Technology (B): Russian Perspectives

By: Lynn S. Paine
Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
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Paine, Lynn S. "Cimetrics Technology (B): Russian Perspectives." Harvard Business School Case 300-055, December 1999. (Revised July 2000.)
  • January 2001
  • Background Note

Country Analysis in a "Global Village"

By: Bruce R. Scott
Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details
Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics
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Scott, Bruce R. Country Analysis in a "Global Village". Harvard Business School Background Note 701-074, January 2001.
  • 03 May 2011
  • First Look

First Look: May 3

authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco... View Details
Keywords: Sean Silverthorne
  • October 2002 (Revised June 2005)
  • Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details
Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
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Upton, David M. "McDonald's Corporation (Abridged)." Harvard Business School Case 603-041, October 2002. (Revised June 2005.)
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