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  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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  • February 2016
  • Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in improving the lives of the... View Details
Keywords: Health
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  • February 2016
  • Teaching Note

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps,... View Details
Keywords: Leadership; Health ＆ Wellness; Communities; Community Impact; Farm; Agriculture; Leading Change; Change Management; Social Entrepreneurship; Business and Community Relations; Louisiana
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  • June 2015
  • Case

1996 Welfare Reform in the United States

By: Matthew Weinzierl, Katrina Flanagan and Alastair Su
On August 22, 1996, U.S. President Bill Clinton signed into law the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA)—a dramatic reform of the American system of economic assistance for the poor that, as its title suggested, attempted to... View Details
Keywords: Welfare State; Public Goods; Moral Hazard; Median Voter Theorem; Poverty; Welfare; Public Administration Industry; United States
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  • April 2002
  • Background Note

Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics

An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details
Keywords: Perspective; Cases
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  • 22 Mar 2022
  • News

The Great Resignation or the Great Rethink?

  • June 2025
  • Supplement

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small
Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details
Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park
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  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

according to a new paper, Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others. “It’s interesting to see the difference between the person who is deceiving and the person... View Details
Keywords: by Dina Gerdeman
  • Web

Entrepreneurship - Faculty & Research

Entrepreneurial Finance ; Entrepreneurship ; Personal Finance ; Family and Family Relationships ; Business Startups ; Investment ; Norway Citation Read Now Related Baik, Brian K., Johan Ludvig S. Karlsen, and Katja Kisseleva. "With a... View Details
  • Web

Research Services - Faculty & Research

the faculty’s research, and works with faculty and their research partners to formalize agreements that ensure the confidentiality of information entrusted to our faculty during the course of their research. Experimental/survey services We provide View Details
  • Web

Skydeck - Alumni

owner and 26 North founder Josh Harris (MBA 1990) on why anchoring leadership in personal passion and civic responsibility is a winning strategy The Vinyl Revival Caren Kelleher (MBA 2010) on why records are reclaiming their place in a... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

phones, and some contracts contained no-dating clauses. Bang decided to take a more hands-off approach, with the belief that pop stars are human and could channel their personalities into their work and use it to connect with fans. BTS’... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

advocates who feel responsible for and try to personally overcome the credibility deficit they have with historically marginalized communities. For the best chance at DEI success, Jackson advises that companies start emphasizing the value... View Details
Keywords: by Kristen Senz
  • 26 Aug 2002
  • Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

mountain, Everest has never been a cakewalk: 148 people have lost their lives attempting to reach the summit since 1922. Newspaper and magazine articles and books—most famously, Jon Krakauer's Into Thin Air: A Personal Account of the... View Details
Keywords: by Michael A. Roberto
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

their projects to potential investors. (The idea was to determine the effects of envy in a field setting, not whether those feelings affected the chances of winning funding.) Some entrepreneurs listened to what they thought was an audio recording of a fellow... View Details
Keywords: by Dina Gerdeman
  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

fatigue has long set in for many employees, a likely factor in shrinking meeting times. Gathering in person doesn’t seem as draining as staring at a screen. “The issue with Zoom is that you’re always on there. You have to show a... View Details
Keywords: by Danielle Kost
  • Web

Campus & Community | About

Values At Harvard Business School we believe that leadership and values are inseparable. The teaching of ethics here is explicit, not implicit, and our community values of mutual respect, honesty and integrity, and personal accountability... View Details
  • 01 Oct 2024
  • Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health
  • 01 Feb 2001
  • News

What Makes a Good Leader

compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision." Regarding communication: "Good communication does not mean that you have to... View Details
Keywords: Management