Marketing Plan - Publications - Faculty & Research

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

merchandise sales, with sales so far topping only $30 million, compared to Vancouver's $51 million. Such lackluster performance spells trouble not only for the Games themselves, but also for all of the brands that hope to ride its bobsled to View Details

Keywords: by Michael Blanding; Sports; Advertising

June 2020
Supplement

Career Karma: Growth in a Time of Global Uncertainty (B)

By: Laura Huang and Elizabeth Jiang

This (B) case expands upon the journey of Career Karma’s three founders by presenting a fictionalized Investor Meeting scenario. View Details

Citation

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29 Aug 2018
News

The Value of Valleys

running M&A and strategy for a public company and did 17 acquisitions around the globe. I think of it as kind of one of those best laid plans stories. Sometimes it doesn't work out exactly the way you wanted it to and it takes a... View Details

01 Oct 1999
News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine,... View Details

Keywords: Janine Brunell Looker

01 Apr 2001
News

Jimmy Lai Chee-ying: Rags, Riches, and Risk

more competitive market for Chinese-language media. Lai plans to invest $15.5 million to publish a new Mandarin-language magazine, which he predicts will overshadow his Hong Kong readership in five years.... View Details

Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade

04 Nov 2020
News

The Long View: Persevering Through Past Crises

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “We are only as good as our experiences. I think of every setback as an experience to make me stronger, more marketable and a better executive or entrepreneur. While I... View Details

30 Nov 2017
News

Happy Meals (Are Here Again)

would be a ways off. “This is a really big ship to turn,” he says. “But when I started hearing real, actual time lines—that was music to my ears.” It wasn’t just a vision but a plan. And just as importantly, that plan wasn’t a short-term... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

May 2001 (Revised May 2002)
Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong

Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details

Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry

Citation

Educators

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01 Jun 2011
News

Downtime

side of the individual. Reading short stories helps me in writing cases. I also plan to read Freedom by Jonathan Franzen. What format do you use for reading? I’ll likely read Carver in hard copy and Franzen on my iPad. Hard copy has a... View Details

Keywords: fiction; Christianity

01 Dec 2022
News

Program Catalyzes New Streams of Research

planned to disclose DEI metrics to the public. And yet, a 2021 Deloitte report, The equity imperative: The need for business to take bold action now, states: “Despite agreeing that change is needed, many leaders have come to realize how... View Details

Keywords: Jennifer Gillespie

01 Mar 2009
News

Damon Silvers

defined-benefit pension plans have withered in part because they were expensive for employers to fund, and in part because they weren’t portable. Can traditional pension plans make a comeback? Of course, the... View Details

Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation

26 Oct 2017
News

Can Farming Save the Planet?

work on it. I have an answer for climate change.’ I was stunned and didn’t really believe him. But it turns out, he did know.” Wiviott was particularly puzzled as to why, if the solution was so simple, no one else was already doing it. He spent two years looking at the... View Details

Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture

01 Feb 2002
News

Q&A: Wrestling with the Unthinkable

business; last October, he was named chairman and CEO of Marsh Crisis Consulting, a unit of Marsh & McLennan that provides a full range of services to corporate clients to help them avoid, plan for, and manage crises such as natural... View Details

Keywords: counterterrorism; terrorism; National Security and International Affairs; Government

08 Mar 2019
Blog Post

“There’s no quick shortcut to success:” Zorpads takes off

member – don’t worry, they won’t reveal who – took off her shoes, they knew they had found their problem to solve. "She knew [the smell] was bad, but then she started listing out all the reasons current products on the market don't... View Details

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

good thing?" Tabellini asks. "Or is it something that eventually might, because of this multiplier effect, harm the local labor market even more, slowing down its recovery relative to what would have happened?" Tabellini, who specializes... View Details

Keywords: by Rachel Layne; Manufacturing

30 May 2017
First Look

First Look at New Research and Ideas, May 30

team wondered whether the capital markets would cooperate and how effectively the management and sponsor teams would execute. Moreover, the company had only been private for two years, and the value creation View Details

Keywords: Sean Silverthorne

28 May 2019
News

Cure All

How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is... View Details

Keywords: Hospitals; Health, Social Assistance

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

has decided to compete with Airbnb on its own turf, announcing plans for its own home-sharing service. It only took 11 years and 500 million lost bookings industrywide. Danielle Kost: How do you think Airbnb changed the way travel... View Details

Keywords: by Danielle Kost; Travel; Tourism

17 Apr 2014
News

Striking a Balance

1989. “She saw the tension between being mothers, wives, and professional managers.” It was a passion for Wilson, who had planned a research project on these issues before succumbing to cancer in 2003. Wilson took the HBS field study... View Details

Career Coach

Rich Schneider

Rich (HBS’74) has been a Career Coach since 2009 and works with both students and alumni. He retired from a 35 year career in management consulting that year and is presently active in several capacities: Partner in Sage Partners, a consulting/venture development firm;... View Details

Keywords: Consulting; Consumer Products; Health Care; Manufacturing; Sports

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