Marketing Communication - Publications - Faculty & Research

Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details

Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details

Keywords: by Martha Lagace

Web

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience - Blog - Business & Environment

resilience and discussed emerging approaches like parametric insurance and community catastrophe coverage. Barney Schauble (AB ’95) , Senior Advisor at Nephila and Principal of Greenthread, brought a global capital View Details

Rick Grinnell

(acquired by Western Digital). He also has deep operating experience having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne Communications (acquired by Gentner... View Details

Keywords: Venture Capital

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Frost & Sullivan | Baker Library

Frost & Sullivan Reports and market trends encompassing various technology, energy, and manufacturing-related fields. Read More Report types are limited to: Industry Research Technology Research Industry Megatrends Specific subject areas... View Details

Fast Answer

Black Business Leaders and Entrepreneurship

States Census Bureau - Demographic characteristics, total population, social, and economic census data useful for determining market size. View Details

March 1999 (Revised August 2005)
Case

Pandesic: The Challenges of a New Business Venture (A)

By: Joseph L. Bower and Clark Gilbert

Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details

Keywords: Joint Ventures; Design; Information; Business or Company Management; Growth and Development Strategy; Resource Allocation; Marketing Communications; Performance

Citation

Educators

Purchase

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

before I arrived. The Gap, Inc., our parent company, was struggling to find a niche for Banana Republic. They knew that the original safari theme was no longer working, and they were aware that they needed to make serious changes. When I got here we did some classical... View Details

Web

Online Creating Brand Value Course | HBS Online

advantage Craft a compelling positioning statement and resonant brand story Understand the roles brands play in consumers’ lives and the importance of building enduring brand communities Learn how to manage brands over time to maximize... View Details

01 Sep 2016
News

Code name: Miesiąc

alley crevice. He remained motionless in the rain as the officers scoured the neighborhood with flashlights and, as dawn broke, with dogs. The Free Speech Memorial in Warsaw was unveiled on the 25th anniversary of the end of communism in... View Details

Keywords: April White; photographed by Piotr Malecki

01 Mar 2005
News

Venture Capital’s Comeback

$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

27 Jul 2020
Blog Post

HBS Summer Fellows Respond to COVID-19

$649B in stimulus funds to small businesses. We are targeting these funds to underserved communities and critical supply chains. Justin Crist Lee (MBA 2021), Lucas Santos (MBA 2022) and Truc Nguyen (MBA 2021), Founders, LivelyHood: Our... View Details

Web

A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

and 2008 New Orleans Service Immersions at HBS. “The community around Social Enterprise activities at HBS is a large, diverse group of faculty, staff, and students—there are definitely a lot of people here who are actively seeking ways to... View Details

04 Sep 2019
News

Ask the Expert: Bounce Back

Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details

Keywords: Jen McFarland Flint

04 Sep 2014
News

Our focus was to get drug companies to invest money in ALS

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure the disease’s progression... View Details

22 Jan 2013
First Look

First Look: Jan. 22

http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details

Keywords: Sean Silverthorne

01 Mar 2016
News

The People’s Pods

And because the addressable market has gone from that local geography to everyone, the best content, even if it’s in a niche, always rises to the top. HBS: How much money can really be behind this boom? What would a podcasting bubble look... View Details

Keywords: Dan Morrell

Profile

Brandon Gayle

In the 1970s, Brandon Gayle's family left Jamaica for New York State, where they settled in Rochester. "I watched my mother build her career over time," Brandon says, "from serving as a bookkeeper at a local television station, to night school at a View Details

Web

Student Association | MBA

Representatives, Career Representatives, Technology Representatives, Community Values Representatives, etc.). Executive Committee The Executive Committee consists of the two Co-Presidents and Chief Financial Officer of SA, the Chief... View Details

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Drone Policy | About

interpretations published by the FAA and will update this policy accordingly. For obtaining aerial photography of HBS, you may consider contracting a manned rotorcraft (helicopter). Please contact HBS Marketing & View Details

Publications