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  • Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half... View Details
  • 22 Apr 2014
  • First Look

First Look: April 22

strategies: matching, within-firm variation, and instrumental variable. Public firms' greater access to capital accounts for about one-quarter of the difference. The remainder can be explained by differences in the extent to which public and private firms engage in... View Details
Keywords: Sean Silverthorne
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

have-to-do tasks day after day, week after week, many couples carve out special time and space for certain want-to-do moments they enjoy together: They work in the gardens on Saturdays; they share a kiss on weekdays before heading to the... View Details
Keywords: by Dina Gerdeman
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

organizations. We can learn vicariously from their experiences. Consider the example of one manager who was about to undergo a critical transition in her career, only four years after first becoming a manager. When she was about to step into an executive role as senior... View Details
Keywords: by Linda Hill
  • November 2019 (Revised February 2020)
  • Case

Hormel Foods

By: David E. Bell and Natalie Kindred
In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details
Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China
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  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

flexible production over time and broadly based across the system. It was from observations such as these that Kent and I started to form the impression that despite all the attention that had already been paid to Toyota, something... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
  • 21 May 2021
  • Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

values taught in this class within the firm. In these HBS courses and in the work you have pursued, you have gained perspective on ESG frameworks and their application to the markets in Asia. Can you provide an example of how you’ve... View Details
  • December 2010 (Revised March 2013)
  • Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
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  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

issues that were once seen as “taboo,” such as mental health , now is the time to combat stigmatization and promote education on rare diseases. What are rare diseases and how rare are they? The Orphan Drug Act defines a disease or... View Details
  • 31 Oct 2011
  • Research & Ideas

The Most Powerful Workplace Motivator

says Ian Larkin, an assistant professor in the Negotiation, Organizations & Markets Unit at Harvard Business School. "You should see the angry e-mails I get from students when they find out that a job offer turns out to be $10,000 per... View Details
Keywords: by Carmen Nobel
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

Marketing Input and Innovation Strategy Harvard Business School Note 508-090 This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy.... View Details
Keywords: Martha Lagace
  • 01 Mar 2004
  • News

Derek Ferguson

inside of the courtroom more than once), hip-hop is as much a lifestyle as a musical genre. Yet the company’s spare, functional Times Square offices don’t suggest any of these bad boy qualities — and neither does the genial, relaxed... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

http://papers.nber.org/papers/w14360 Stable Many-to-Many Matchings with Contracts Authors:Bettina-Elisabeth Klaus and Markus Walzl Abstract We consider several notions of setwise stability for many-to-many matching markets with contracts... View Details
Keywords: Martha Lagace
  • Web

Electricity - Business & Environment

Confronting Climate Change Electricity Renewables, nuclear, and carbon capture offer massive market potential The combustion of fossil fuels to generate electricity is the largest source of greenhouse gas emissions and the largest... View Details
  • 31 Jan 2007
  • HBS Case

When Good Teams Go Bad

people trying to do the perfect golf swing at the same time, all together, 200 times in a row." Like most of his peers, Coach P used a variety of quantifiable metrics for each rower to determine who would sit in the varsity boat.... View Details
Keywords: by Garry Emmons
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

are much weaker. In individual-level regressions of engagement in category-spanning communication patterns, we find that women, mid- to high-level executives, and members of the executive management, sales and marketing functions are most... View Details
Keywords: Martha Lagace
  • 08 Oct 2008
  • Research & Ideas

Book Excerpt: A Sense of Urgency

afraid that is they rushed into actions their decisions might accidentally create harm. So they held back just at a time when the CEO most needed their help to get the organization moving swiftly into a better future. [ ] Without needed... View Details
Keywords: by John P. Kotter
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

contractual relationships) or noncommercial (e.g., communication on a dating website). Affiliation requires platform-specific investments of time or money or both. For example, a supermarket would not qualify because it is a reseller:... View Details
Keywords: by Julia Hanna