Market Segmentation And Target Market Selection - Publications - Faculty & Research

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details

Keywords: Retail

12 Oct 2011
First Look

First Look: October 12

enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders View Details

Keywords: Sean Silverthorne

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost &... View Details

09 Aug 2016
First Look

August 9, 2016

economic activity? This paper exploits the federal preemption of national banks in 2004 from local laws against predatory lending to gauge the effect of the supply of credit on the real economy. Specifically, we exploit the heterogeneity in the View Details

Keywords: Sean Silverthorne

05 Nov 2013
First Look

First Look: November 5

investigates the effect of social ties between acquirers and targets on merger performance. Using data on educational background and past employment, we construct a measure of... View Details

Keywords: Sean Silverthorne

04 Oct 2016
First Look

October 4, 2016

common in negotiations and that many negotiators prefer to palter than to lie by commission. Paltering, however, may promote conflict fueled by self-serving interpretations; palterers focus on the veracity of their statements (“I told the... View Details

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

"Magazine Luiza: Building a Retail Model of 'Courting the Poor.'" "Magazine Luiza has made a business of targeting the bottom of the pyramid and is beloved as a company by employees View Details

Keywords: by Julia Hanna; Retail

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork, international business, leadership, and View Details

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

about what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure... View Details

Keywords: by Dina Gerdeman; Consumer Products

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

discouragement and stick it out in the marketplace. “They are likely to keep putting effort into it,” says Koning. “In essence, they are getting a better sample to estimate their product’s potential.” Entrepreneurs need feedback from... View Details

Keywords: by Michael Blanding

01 Oct 2014
Blog Post

A Summer Internship: Sparking Curiosity

choose classes of interest. I discovered a newfound curiosity in healthcare this summer and decided to change my course selection to include Healthcare IT. Since my project at Danaher brought me in close... View Details

Keywords: Health Care; Technology

20 Dec 2004
Research & Ideas

How an Order Views Your Company

marketing project. Kash Rangan had a strong interest in supply/demand chains, and thought the project presented some interesting opportunities. John Sviokla, with a powerful background in management... View Details

Keywords: by Sarah Jane Johnston

01 Mar 2011
First Look

First Look: March 1

and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether View Details

Keywords: Sean Silverthorne

02 Jun 2003
What Do You Think?

What Can Aspiring Leaders Be Taught?

undergraduate or graduate level of education for leadership, such efforts should strive to provide a context in which individuals can draw their own conclusions regarding such topics of vital importance for future leaders. Further, courses in functional subjects such... View Details

Keywords: by James Heskett

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

16 Sep 2002
Research & Ideas

The Irrational Quest for Charismatic CEOs

and the consequences of CEO succession and selection decisions for subsequent firm performance and strategic choices. Industry wisdom, company... View Details

Keywords: by Martha Lagace

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the... View Details

Keywords: by Sean Silverthorne

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough... View Details

Keywords: by Nitin Nohria & Marty Leestma

March 1992 (Revised October 1994)
Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details