Market Segmentation And Target Market Selection - Publications - Faculty & Research

06 Oct 2003
What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

Long-term growth and profitability are elusive targets for many organizations. The former often is more difficult to achieve than the latter, especially for companies competing in "mature" markets.... View Details

Keywords: by James Heskett

16 Jan 2007
First Look

First Look: January 16, 2007

Baker and Jeffrey Wurgler Periodical:Journal of Economic Perspectives (forthcoming) Abstract Real investors and markets are too complicated to be neatly summarized by a few... View Details

Keywords: Martha Lagace

18 Feb 2016
News

Challenge Aims to Speed Drug Trials Process

share ideas on how precision diagnostics and therapies can be brought to market faster. Participants will receive feedback from an online community of precision medicine influencers, executives, researchers,... View Details

September 2008
Teaching Note

Allston: Brand vs. Architecture (TN)

By: Christopher M. Gordon and Ben Creo

Teaching Note for [208079]. View Details

Keywords: Brands and Branding; Buildings and Facilities; Selection and Staffing; Massachusetts

Citation

Purchase

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

into a low-end disruptive innovation targeted at these customers. This strategy provided a better match among the innovation, the target market, and the organization's... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according... View Details

Keywords: by Sean Silverthorne

18 Apr 2017
First Look

First Look at New Ideas, April 18

targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within... View Details

Keywords: by Sean Silverthorne

23 Jun 2021
Blog Post

How I Sourced My Internship Outside of the US: Abena Nyantekyi-Owusu

Nyantekyi-Owusu also worked closely with her career coach, Phillip Andrews, to create a target list of 10 companies utilizing LinkedIn research and CB Insights. From there she found contacts View Details

March 2024
Case

Biomanufacturing Decentralization by Stämm

By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal

In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Selection and Staffing; Technological Innovation; Science-Based Business; Business Strategy; Commercialization; Growth and Development Strategy; Product Launch; Research and Development; Biotechnology Industry; Latin America; South America; Argentina; Buenos Aires

Citation

Educators

Purchase

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

the ones who are the real experts, you know?" In the eventual field experiment, researchers launched two recruitment campaigns. Each targeted half of 48 randomly selected rural districts across the country.... View Details

Keywords: by Carmen Nobel; Education; Health

Fast Answer

FIELD Global Immersion Resources: Vietnam

using Statista's Consumer Market Outlook, Digital Market Outlook, and individual country reports. Some View Details

Fast Answer

FIELD Global Immersion Resources: Finland

covered for every country. Search tips: select a specific market then narrow region to relevant GEO country. Country information and data Economist Intelligence Unit... View Details

27 Oct 2021
Blog Post

HBS Impact Investing Fund Course: An Experiential Education in Social Financing

businesses that are active local employers, could substantially benefit from a check size of $25,000 - 50,000, and whose revenue, employment, and wealth could grow with an investment. To our delight, the... View Details

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

discouragement and stick it out in the marketplace. “They are likely to keep putting effort into it,” says Koning. “In essence, they are getting a better sample to estimate their product’s potential.” Entrepreneurs need feedback from... View Details

Keywords: by Michael Blanding

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

enterprise market values as well as greater disparities between them suggests that an upturn in mergers and acquisitions can't be far behind. Unfortunately, if research is any guide, the operative question... View Details

Keywords: by James Heskett

01 Mar 2013
News

A Healthy Profit

(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

29 Apr 2013
Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

rates. Supply and demand, of course, always have an impact, with an additional element in select markets such as Phoenix, Las Vegas, and Southern... View Details

Keywords: Construction; Real Estate

05 Jun 2007
First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details