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  • March 1992 (Revised October 1994)
  • Case

AT&T Consumer Products

By: Joseph L. Badaracco Jr.
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
Related
  • April 2001 (Revised April 2002)
  • Case

Liz Claiborne China

By: Joseph L. Bower, Sonja Ellingson Hout and Fred Young
A new country manager builds the Shanghai office of Liz Claiborne into a powerful sourcing organization using local talent. She explains the nuts and bolts of transforming the office. View Details
Keywords: Business Subsidiaries; Transformation; Selection and Staffing; Leadership; Managerial Roles; Market Entry and Exit; Fashion Industry; China
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  • 29 May 2001
  • Research & Ideas

How Technological Disruption Changes Everything

who are focused on their existing and most profitable markets and don't see the threat coming from below. Exhibit A: The death of Digital Equipment Corp., which, along with a... View Details
Keywords: by Sean Silverthorne; Health
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a... View Details
Keywords: by Dina Gerdeman; Health
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

Behavioral Economics. Here's how StickK works. The user selects a goal—like losing weight—and pledges a certain amount of money toward achieving it. Then a referee—often a friend—is chosen and a contract... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • Fast Answer

FIELD Global Immersion Resources: Rwanda

select a topic, then scroll down to select Rwanda under Regions.  You can also search Statista's main search bar using keywords and then narrow your results to Rwanda... View Details
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Financial Cryptography and Data Security (forthcoming) Abstract Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud... View Details
Keywords: Martha Lagace
  • 23 Jun 2009
  • First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant... View Details
Keywords: Martha Lagace
  • 27 Sep 2016
  • First Look

September 27, 2016

development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive View Details
Keywords: Sean Silverthorne
  • December 2009 (Revised November 2012)
  • Teaching Note

Global Wine War 2009: New World versus Old (TN)

By: Christopher A. Bartlett
Teaching Note for [910405]. View Details
Keywords: Emerging Markets; Governing Rules, Regulations, and Reforms; Segmentation; Competitive Advantage; Globalized Firms and Management; Consumer Behavior; Industry Structures; Food and Beverage Industry; United States
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  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • 13 Jun 2018
  • Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the... View Details
Keywords: by Sean Silverthorne; Retail
  • 13 May 2021
  • Blog Post

HBS Got Talent

Tom Chen (MBA 2021) and Student Association representatives Abby Burcham (MBA 2021) and Matthew Shackelford (MBA 2021), we picked a date (March 31st) and hired our production... View Details
  • 04 May 2023
  • Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated View Details
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its... View Details
Keywords: by Peter Jacobs
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This... View Details
Keywords: Martha Lagace
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

disciplined firms are at the market and segment levels if the same focus and precision don't exist in customer choice.— Narakesari Narayandas... View Details
Keywords: by Peter K. Jacobs
  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2022
  • Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

Entertainment to better represent and target US Latinos. The data was powerful – Latinos were the fastest growing ethnic group in the United States and not well represented in... View Details