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Show Results For
- All HBS Web
(2,922)
- People (3)
- News (518)
- Research (1,912)
- Events (12)
- Multimedia (6)
- Faculty Publications (1,026)
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors... View Details
Milton Bradley
Bradley created a business that has become synonymous with fun, family games. Initially marketing British games in the US, Bradley went on to patent a variety of new games including Zoetrope or “Wheel of Life” and Historoscope, a... View Details
Keywords: Fabricated Goods
- 01 Jun 2017
- News
Supercharged
promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
out many consumers with older iPhones or Android models. "Apple might be hamstrung by an incompatibility issue that the company intentionally introduced," Edelman says. Shih agrees that selling technology is tricky in a market... View Details
- Web
Innovating at Scale - Course Catalog
innovative ideas. Educational Objectives: This course has three overarching learning objectives. Students will learn: When to be a first mover and innovate and when to strategically imitate and follow others in the market How to build... View Details
- Fast Answer
FIELD Global Immersion Resources: Thailand
Where can I find country, industry and market information and news about Thailand? Industry and market research Passport Useful for: consumer-related industry reports across a variety of... View Details
- Fast Answer
FIELD Global Immersion Resources: Taiwan
Where can I find country, industry and market information and news about Taipei to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry... View Details
- 11 May 2011
- News
In a Good Place
Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
- 01 Aug 2006
- First Look
First Look: August 1, 2006
of "organized" retailers such as Pantaloon. Pantaloon's management faced some exciting opportunities as well as some potential competition both from global retailers planning to enter the Indian market and from large Indian... View Details
Keywords: Sean Silverthorne
- 07 Sep 2021
- News
Green House
five-bedroom, five-and-a-half-bath house matches its neighbors in the historic area; but in its construction, the building is an innovation—and a proof of concept that could ultimately spark a home-design revolution. A Passive House is View Details
- 29 May 2012
- First Look
First Look: May 29
Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
Keywords: Sean Silverthorne
- 01 Mar 2013
- News
Can't Knock the Hustle
POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details
- 09 May 2022
- News
Green House
spark a home-design revolution. A Passive House is designed to be ultra-energy efficient. Some, like Harper’s Victorian, achieve net-zero-energy demand by pairing low-energy use with solar panels for energy production. Harper’s home is... View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
transactions and markets we see. When my colleagues and I have helped design markets and allocation procedures, we have often found that distaste for certain kinds of... View Details
Keywords: Martha Lagace
- 25 Oct 2011
- First Look
First Look: October 25
are not compartmentalized; rather a loss in one currency may impact trading in another. We also show that while the impact of a loss on subsequent trading decisions does linger, the affect declines sharply after a losing position is closed. The Impact of Web 2.0 on... View Details
Keywords: Sean Silverthorne
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
competition. Comparison Quote is their clever service design that takes advantage of their data analysis superiority. They can get at the true 'riskiness' of a customer in a more refined way than anyone else can, so they know the true... View Details
Keywords: by Martha Lagace
- 01 Jun 2004
- News
The Sky’s the Limit
marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition information.” Hamilton discovered... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market... View Details
Keywords: Jennifer Meyers
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details
Keywords: by James Heskett