Filter Results:
(19,624)
Show Results For
- All HBS Web
(19,624)
- People (21)
- News (9,774)
- Research (3,923)
- Events (544)
- Multimedia (1,770)
- Faculty Publications (1,747)
Show Results For
- All HBS Web
(19,624)
- People (21)
- News (9,774)
- Research (3,923)
- Events (544)
- Multimedia (1,770)
- Faculty Publications (1,747)
- Web
How to Post | Social Enterprise | Harvard Business School
How to Post Your Commitment Use the MBA Recruiting website to post a position. This website also provides details on connecting with students, job placement statistics, and other important details. Please contact the Social Enterprise Initiative if we can be helpful at... View Details
- 11 Jan 2016
- News
Harvard Business School Launches Startup Studio in New York City
Keywords: Rock Center
- 01 Dec 2014
- News
The Harvard Business School Campaign: Chicago and NY Regional Events
The HBS Campaign Chicago Regional Event, September 23, 2014 Anne Dias Griffin (MBA 1997) addressed the gathering of approximately 250 alumni and friends. Jonathan Krieger (MBA 2012) and Andre Martinelli (MBA 2003) caught up with a fellow HBS alumnus. Professor... View Details
- Web
A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School
A Pathway to Pursue Aspirations While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn (MBA 1981), was changing the institution. “I was blown away,”... View Details
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please
By: John A. Quelch
Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Should Plan For Recovery
By: John A. Quelch
Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- October 2, 2015
- Article
The Harvard Contest That's Trying to Improve Health Care Delivery
By: Richard G. Hamermesh, Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse and Cara Sterling
Hamermesh, Richard G., Robert S. Huckman, Barbara McNeil, Joseph P. Newhouse, and Cara Sterling. "The Harvard Contest That's Trying to Improve Health Care Delivery." Harvard Business Review (website) (October 2, 2015). (As part of Measuring Costs and Outcomes in Health Care, a collaboration of the editors of Harvard Business Review and the New England Journal of Medicine.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- February 1990 (Revised February 1990)
- Case
Clerical and Technical Workers Organizing Campaign at Harvard University (A)
Heckscher, Charles C. "Clerical and Technical Workers Organizing Campaign at Harvard University (A)." Harvard Business School Case 490-027, February 1990. (Revised February 1990.)
- January 1993 (Revised October 1994)
- Case
Harvard Business School: Strategies from Inception Through World War II
By: Hugo Uyterhoeven
Uyterhoeven, Hugo. "Harvard Business School: Strategies from Inception Through World War II." Harvard Business School Case 393-102, January 1993. (Revised October 1994.)
- 29 Sep 2022
- Podcast
Harvard Business School Professor Ranjay Gulati Introduces Deep Purpose Podcast
Deep Purpose is a series of captivating conversations with Harvard Business School Professor Ranjay Gulati and top global CEOs about how courageous leaders unlock potential, proving that vast performance gains–and vital social benefits–are the payoffs when firms get... View Details
- 23 Jun 2008
- News
Harvard sees technology as cure for ailing, costly healthcare system
- 21 Nov 2024
- News