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April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

September 2012
Article

Bringing Science to the Art of Strategy

By: A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow

For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details

Keywords: Strategic Planning; Science

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May 2011
Article

The Hollow Science

By: Robert S. Kaplan

The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and risks of their firms' assets. It's fair to say that business scholars bear some... View Details

Keywords: Accounting; Financial Crisis; Financial Management; Information; Knowledge Acquisition; Risk Management; Practice

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March 2011 (Revised March 2011)
Case

Horizon Blue Cross Blue Shield of New Jersey - Managing in the Shadow of Health Care Reform

By: Felix Oberholzer-Gee, Raffaella Sadun and Richard G. Hamermesh

Per the Patient Protection and Affordable Care Act (PPACA), which President Obama signed in 2010, states would be required to create state-wide health insurance marketplaces - the Health Benefit Exchanges (HBEs) - in which individuals and small employers could choose... View Details

Keywords: Insurance; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Emerging Markets; Risk and Uncertainty; Health Industry; Insurance Industry; New Jersey

April 2006 (Revised April 2008)
Course Overview Note

Managing Service Operations: Understanding the Customer Operating Role

By: Frances X. Frei

Describes Managing Service Operations: Understanding the Customer Operating Role, a second-year MBA course that consists of three modules. The first module, Conceptualizing the Customer Operating, explores the operational challenges and opportunites of managing... View Details

Keywords: Service Operations

October 2004 (Revised September 2005)
Case

Sonoco Products Company (A): Building a World-Class HR Organization

By: David A. Thomas, Boris Groysberg and Cate Reavis

Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's... View Details

Keywords: Human Resources; Compensation and Benefits; Management Succession; Measurement and Metrics; Organizational Change and Adaptation; Performance; Partners and Partnerships; Business Strategy

2007
Working Paper

Facts and Fallacies about U.S. FDI in China

By: Lee Branstetter and C. Fritz Foley

Despite the rapid expansion of U.S.-China trade ties, the increase in U.S. FDI in China, and the expanding amount of economic research exploring these developments, a number of misconceptions distort the popular understanding of U.S. multinationals in China. In this... View Details

Keywords: Macroeconomics; Trade; Foreign Direct Investment; Multinational Firms and Management; Expansion; China; United States

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February 2003 (Revised January 2004)
Case

Mission to Mars (A)

By: Alan D. MacCormack and Jay Wynn

This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details

Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry

05 Aug 2021
News

Professor Marlous van Waijenburg Awarded $330,000 NSF Grant

15 Jul 2021
News

How Acknowledging Your Employees Emotions Builds Trust

Web

Africa - Global

products to build a differentiated digital platform. Students must evaluate whether Boutiqaat should establish flagship stores to deepen its omnichannel retail footprint or focus on expanding internationally beyond the Gulf and Jordan. The case View Details

Research Summary

Transportation Security Officers’ Work, Motivations, and Practices Study

Because of its unique history, the Transportation Security Administration (TSA) is a strategic setting to explore employees' possible distinct and evolving relation to their work. Since its inception in the wake of 9/11, the TSA has... View Details

2012
Article

When Does the Glue of Social Ties Dissolve? Syndication Ties and Performance Cues in Withdrawals from Venture Capital Syndicates, 1985-2009

By: Pavel Zhelyazkov

The present study integrates the economic and social perspectives on the stability of collaboration by exploring how performance cues interact with interorganizational embeddedness in affecting firms' withdrawals from venture capital coinvestment syndicates. It finds... View Details

Keywords: Social and Collaborative Networks; Venture Capital; Performance; Cooperation

April 2012 (Revised June 2012)
Case

HP Labs in Singapore

By: Willy Shih, Pankaj Agarwal and Christine Chi

When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially... View Details

Keywords: Research and Development; Factories, Labs, and Plants; Development Economics; Government and Politics; Motivation and Incentives; Innovation and Invention; Revenue; Technology Industry; Singapore

November 2007 (Revised February 2009)
Background Note

Myths and Lessons of Modern Chinese History

By: William C. Kirby and Brittany Crow

China is an ancient civilization, but it is really a very young country. How we understand modern China is rooted in our understanding of history. Thus, the authors examine several myths surrounding important historical themes, including unity, economic and political... View Details

Keywords: Economic Systems; Globalization; Government and Politics; History; China