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      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (B)

      By: Robert J. Dolan
      Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
      • August 1984 (Revised April 1985)
      • Teaching Note

      Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

      By: Benson P. Shapiro
      Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
      Keywords: Food and Beverage Industry; United Kingdom
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      Shapiro, Benson P. "Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 585-032, August 1984. (Revised April 1985.)
      • July 1984 (Revised April 1997)
      • Case

      British Airways

      By: John A. Quelch
      British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
      Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
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      Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
      • 1984
      • Book

      Germany and Republican China

      By: William C. Kirby
      Keywords: China; Germany
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      Kirby, William C. Germany and Republican China. Stanford University Press, 1984. (With new Chinese introduction and translation, published as Deguo yu Zhonghua minguo [Germany and the Republic of China], Chen Qianping, Chen Hongmin, et al., trans. (Nanjing: Jiangsu renmin chubanshe, 2006). First translated with new Chinese foreword as Jiang Jieshi yu Nacui Deguo [Chiang Kai-shek and Nazi Germany], Chen Jianping, et al., trans., (Beijing: Zhongguo qingnian chubanshe, 1994).)
      • Article

      Swedish Entrepreneurs in Manufacturing Firms and Their Sources of Information

      By: D. A. Leonard
      Keywords: Entrepreneurship; Business Ventures; Information; Manufacturing Industry; Sweden
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      Leonard, D. A. "Swedish Entrepreneurs in Manufacturing Firms and Their Sources of Information." Research Policy 13, no. 2 (April 1984): 101–114.
      • November 1983 (Revised October 1989)
      • Case

      Procter & Gamble Europe: Vizir Launch

      By: Christopher A. Bartlett
      Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
      Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
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      Bartlett, Christopher A. "Procter & Gamble Europe: Vizir Launch." Harvard Business School Case 384-139, November 1983. (Revised October 1989.)
      • November 1983 (Revised June 1985)
      • Case

      Pepsi-Cola United Kingdom (A)

      By: Benson P. Shapiro and Edward J. Hoff
      On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
      Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
      • November 1983
      • Supplement

      Pepsi-Cola United Kingdom (B)

      By: Benson P. Shapiro and Edward J. Hoff
      Supplements the (A) case. View Details
      Keywords: Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
      • November 1983
      • Supplement

      Pepsi-Cola United Kingdom (C)

      By: Benson P. Shapiro and Edward J. Hoff
      Supplements the (A) case. View Details
      Keywords: Food and Beverage Industry; United Kingdom; United States
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      Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (C)." Harvard Business School Supplement 584-054, November 1983.
      • September 1983
      • Supplement

      Orthoteks USA (D)

      By: Joseph L. Badaracco Jr. and Richard G. Hamermesh
      Supplements the (A) case. View Details
      Keywords: Health Industry; United States; Switzerland
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      Badaracco, Joseph L., Jr., and Richard G. Hamermesh. "Orthoteks USA (D)." Harvard Business School Supplement 384-062, September 1983.
      • September 1983 (Revised July 1991)
      • Case

      Orthoteks USA (A)

      By: Joseph L. Badaracco Jr. and Richard G. Hamermesh
      A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details
      Keywords: Business Subsidiaries; Trade; Health Care and Treatment; Leadership Style; Agreements and Arrangements; Strategy; Health Industry; Switzerland; United States
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      Badaracco, Joseph L., Jr., and Richard G. Hamermesh. "Orthoteks USA (A)." Harvard Business School Case 384-057, September 1983. (Revised July 1991.)
      • August 1983
      • Teaching Note

      Questionable Payments Abroad: Gulf in Italy, Teaching Note

      By: Christopher A. Bartlett
      Teaching Note for (9-382-080). View Details
      Keywords: Italy
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      Bartlett, Christopher A. "Questionable Payments Abroad: Gulf in Italy, Teaching Note." Harvard Business School Teaching Note 384-028, August 1983.
      • July 1983 (Revised July 1991)
      • Case

      Hintz-Kessels-Kohl A.G.

      By: Thomas R. Piper
      A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details
      Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica
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      Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
      • April 1983 (Revised October 1990)
      • Background Note

      Textiles and the Multi-Fiber Arrangement

      By: David B. Yoffie
      What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
      Keywords: Trade; Cost vs Benefits; Developing Countries and Economies; Manufacturing Industry; Apparel and Accessories Industry; United States; Europe
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      Yoffie, David B. "Textiles and the Multi-Fiber Arrangement." Harvard Business School Background Note 383-164, April 1983. (Revised October 1990.)
      • April 1983 (Revised December 1985)
      • Case

      Countertrade and Merban Corp.

      By: David B. Yoffie
      Keywords: Trade; Global Range; Business and Government Relations; United States; Europe; Asia
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      Yoffie, David B. "Countertrade and Merban Corp." Harvard Business School Case 383-116, April 1983. (Revised December 1985.)
      • March 1983
      • Case

      European-United States Steel Dispute of 1982

      By: George C. Lodge
      Keywords: Trade; International Relations; Business and Government Relations; Steel Industry; Europe; United States
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      Lodge, George C. "European-United States Steel Dispute of 1982." Harvard Business School Case 383-123, March 1983.
      • March 1983 (Revised February 1985)
      • Teaching Note

      Ideal Standard France: Pat Paterson, Teaching Note

      By: Christopher A. Bartlett
      Teaching Note for (9-382-139). View Details
      Keywords: France
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      Bartlett, Christopher A. "Ideal Standard France: Pat Paterson, Teaching Note." Harvard Business School Teaching Note 383-151, March 1983. (Revised February 1985.)
      • March 1983 (Revised January 1984)
      • Case

      Merloni Group

      By: Christopher A. Bartlett
      The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
      Keywords: Business Subsidiaries; Trade; Organizational Structure; Performance Evaluation; Power and Influence; France; Italy
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      Bartlett, Christopher A. "Merloni Group." Harvard Business School Case 383-152, March 1983. (Revised January 1984.)
      • December 1982 (Revised December 1984)
      • Case

      Hi-Tech Corp.

      By: Fred K. Foulkes and William E. Fruhan Jr.
      Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment. View Details
      Keywords: Job Cuts and Outsourcing; Financial Management; Retirement; Employees; Compensation and Benefits; Corporate Finance; Technology Industry; Europe
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      Foulkes, Fred K., and William E. Fruhan Jr. "Hi-Tech Corp." Harvard Business School Case 283-045, December 1982. (Revised December 1984.)
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (A)

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; Europe
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (A)." Harvard Business School Case 682-050, May 1982.
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