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Policies, Rules & Guidelines | About

1970 and recognizes the right of every member of the University Community to press for action on matters of concern by any appropriate means. Digital Millennium Copyright Act Harvard Business School is committed to maintaining the... View Details

September 2023
Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details

Web

Employee Welfare – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Assembly Test Room Enter Elton Mayo Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical Collections | Site Credits | View Details

Web

Technology & Operations Management Curriculum - Faculty & Research

and Sustaining a Successful Enterprise - Intensive (also listed under General Management) Willy Shih Spring 2026 Q3 1.5 Willy Shih Spring 2026 Q4 1.5 Demystifying the Family Enterprise Christina Wing Fall 2025 Q1Q2 3.0 Designing Tech Ventures Robert Howe , Tom Clay... View Details

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

August 2014
Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

August 2014
Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is... View Details

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United Fruit Company Photograph Collection - Photography Collections - Historical Collections

mahogany. Also recorded is evidence of hardships and damage suffered from floods, windstorms, and fire. These corporate documents capture a way of life in company towns and villages—from construction and running of railroads and wharves to daily scenes in company-built... View Details

01 Sep 2023
News

Solving for Z

without a backup plan. Attracting—and hanging on to—workers age 26 and under requires rethinking many aspects of talent acquisition and management. Some solutions are fairly straightforward: Among their many distinguishing characteristics, for instance, Gen Zers are... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry