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Show Results For
- All HBS Web
(8,523)
- People (21)
- News (1,753)
- Research (5,613)
- Events (66)
- Multimedia (76)
- Faculty Publications (3,907)
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
“where people live, learn, work, and play.” Many firms acknowledge the importance of employee health to their bottom lines, and have also started taking steps to improve their View Details
- 01 Dec 1999
- News
Covering the Issues
collaboration, noting that there is a "proven demand for women in business." A year later, Bulletin readers learned that HBS would "provide most of the faculty and instructional material View Details
- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
organizations tend to anchor their pricing decisions on an estimate of unit costs and a target margin or use competitors’ prices as the benchmark. They want to “keep things simple,” but in so doing forget or neglect that customers drive... View Details
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
was providing rides in 311 cities and 58 countries, and the startup’s reported valuation was estimated at about $70 billion in 2017. Consumers raved so much about the service... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business viability while maintaining... View Details
- 15 Feb 2018
- Working Paper Summaries
Can Financial Innovation Solve Household Reluctance to Take Risk?
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing View Details
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
will do a much cheaper, faster job of attacking our energy and environment problems than having politicians and regulators try to solve them by selecting technologies or drafting complex rules View Details
- December 2023
- Article
When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments
By: Christian Kaps, Simone Marinesi and Serguei Netessine
Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and... View Details
Kaps, Christian, Simone Marinesi, and Serguei Netessine. "When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments." Management Science 69, no. 12 (December 2023): 7633–7650.
- 02 Dec 2018
- News
An Investor’s Guide to Climate Change: Risks and Opportunities
consumers bear the true cost of their own energy consumption. This event was part of a series of alumni events focused on climate change organized by BEI and leading up to an HBS alumni conference in the... View Details
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it... View Details
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the... View Details
Keywords: by Rachel Layne
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking View Details
Keywords: Consumer Products / Retail
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets." Working Paper, September 2018.
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
was an expensive enterprise, and before World War I magazine and newspaper publishers tended to favor drawn illustrations over photographs. In the 1920s, the tremendous increase in industrial output View Details
- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
will make significant commitments to nuclear power internally and aggressively export nuclear power plant components, the bulk of its power generation will remain with coal, serving markets—domestic and... View Details
- March 2016
- Supplement
Trouble at Tessei
By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Multimedia/Video Supplement 616-706, March 2016.
- 29 Jul 2009
- Working Paper Summaries
Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration
Keywords: by Mark Mortensen & Tsedal Neeley