Curriculum and Courses - Publications - Faculty & Research

October 2016 (Revised February 2019)
Module Note

Strategy Execution Module 5: Building a Profit Plan

This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit

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08 Jan 2013
News

Piecing the parts together

Web

Regional Programs

Accelerate your growth as a leader who can navigate global and regional business challenges with confidence. Our regional senior executive programs deliver a global curriculum presented through a regional... View Details

13 Dec 2019
Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

HBS, Julia was fortunate to have Professor Toby Stewart for the required course called The Entrepreneurial Manager (TEM). She also particularly enjoyed an Elective Curriculum (second-year) class called... View Details

29 Mar 2011
First Look

First Look: March 29

develop a conceptual and an empirical framework to explain how this challenge is addressed in a software and scientific context. What is shown is that the process of innovation is a cycle where actors... View Details

Keywords: Sean Silverthorne

23 Feb 2022
News

‘From Strength to Strength,’ Lessons in Leadership, Happiness

Web

Organizational Behavior - Doctoral

opportunity to work with faculty from both the Faculty of Arts and Sciences and Harvard Business School. Curriculum & Coursework Our program offers two distinct tracks, with... View Details

2019
Book

The Technology Fallacy: How People Are the Real Key to Digital Transformation

By: Gerald C. Kane, Anh Phillips, Jonathan Copulsky and Garth Andrus

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions―but it... View Details

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June 2012
Case

PV Technologies, Inc.: Were They Asleep at the Switch?

By: Frank V. Cespedes and Diane Badame

PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest... View Details

Keywords: Marketing Strategy; Customer Relationship Management; Competitive Strategy; Product Marketing; Energy Industry; Technology Industry; United States

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06 Nov 2023
Research & Ideas

Did You Hear What I Said? How to Listen Better

people grace, realizing that attention naturally waxes and wanes over the course of a conversation, and that fact doesn’t necessarily reflect how we feel about each other. “We... View Details

Keywords: by Michael Blanding

January 2017
Supplement

Terrapin Laboratory: Exercise

By: Joseph B. Fuller and Christopher Payton

In this exercise, we examine the capital requirements of Terrapin Laboratory as they contemplate entering into a new market segment. The company is faced with two potential financing options which have different effects on the ownership structure of the company.... View Details

Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry

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Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

April 2006 (Revised April 2008)
Course Overview Note

Managing Service Operations: Understanding the Customer Operating Role

By: Frances X. Frei

Describes Managing Service Operations: Understanding the Customer Operating Role, a second-year MBA course that consists of three modules. The first module, Conceptualizing the Customer Operating, explores the operational challenges and opportunites of managing... View Details

Keywords: Service Operations

Citation

03 May 2016
News

Henry McGee

Henry W. McGee

Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

Keywords: television; motion pictures; media; e-commerce industry; entertainment; broadcasting; distribution; health care; journalism; wholesale; arts; nonprofit industry

2008
Simulation

Pricing Simulation: Universal Car Rental

By: John T. Gourville

This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details

Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa

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June 2006 (Revised January 2007)
Case

e-Types A/S

A successful young design firm faces a difficult decision: whether to compromise its creative values to win a big job. The client brief is very conservative. The company is pretty sure it can win the design competition, but the design staff hates what they think they... View Details

Keywords: Business Model; Mission and Purpose; Value Creation; Creativity

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