Publications

24 Apr 2014
News

Transforming nonprofits with business-oriented insights that scale impact

their capacity and dramatically improve results. “Never, at least in recent history, have there been so many people who have been so engaged in trying to make their communities and the world a better place,” says Tierney, chairman of the... View Details

January 2002
Case

Global Business Council on HIV/AIDS on World AIDS Day 2001, The

Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details

Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

discussing the hypotheses and potential responses. Communicate the "ideal client profile" and the implications. An ICP typically implies changes well beyond sales and marketing. The example in the article indicates how it led... View Details

Keywords: by Sean Silverthorne

June 2020 (Revised February 2023)
Teaching Note

GitLab and the Future of All-Remote Work

By: Prithwiraj (Raj) Choudhury

Teaching Note for HBS Case Nos. 620-066 and 620-117. View Details

Keywords: Remote Work; Remote Operations; Business Offices; Value Creation; Organizational Culture; Business or Company Management; Employee Relationship Management; Communication Strategy; Organizational Structure

November 2006
Background Note

Technical Game Theory Note #6: Multiple-Round Games and Reputations

By: Dennis A. Yao

Provides a game theory-based interpretation of reputations and reputation building. View Details

Keywords: Game Theory; Mathematical Methods; Games, Gaming, and Gambling; Reputation; Debates; Strategy; Performance Consistency; Performance Improvement; Strategic Planning; Education Industry

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

07 Nov 2024
Blog Post

Meet the Aerospace & Defense Club

What we do The mission of the HBS Aerospace & Defense (A&D) Club is to help students make critical contributions to the space, commercial aviation, and defense industries. How we do it Our club accomplishes our mission in two ways: by fostering a View Details

Keywords: All Industries

August 2024
Case

The Walt Disney Company: Management Guidance

By: Joseph Pacelli and James Weber

In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just... View Details

Keywords: Valuation; Accounting; Investment; Communication; Forecasting and Prediction; Business Earnings; Growth and Development Strategy; Financial Services Industry; Entertainment and Recreation Industry; United States