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12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

as well as how to nurture creativity, both in individuals and in organizations. Amabile interviewed John Irving in 1986, when he agreed to share memories of his childhood as part of a research project... View Details

Keywords: by Mallory Stark & Martha Lagace

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain... View Details

Keywords: by Manda Salls

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

Miller, an HBS professor with expertise in financial communication, conducted in-depth research on whether and how the press digs up original information on accounting malfeasance—with surprising results. "The press is important in... View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

theme in the internal perspective. (See Figure 2-2.) For example, Mobil, in its Balanced Scorecard, included measures on environmental and safety performance, stressing the importance of being a good employer and a good citizen in every... View Details

Keywords: by Robert S. Kaplan & David P. Norton