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Show Results For
- All HBS Web
(3,611)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (70)
- Faculty Publications (1,494)
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
writes. “ Cellophane packages were expected to protect the ‘virginity’ of the content and presented it as pure and untouched. But, in fact, keeping the virginity involved tremendous human manipulation.” Related Reading: The Paradoxical Quest to Make Food Look 'Natural'... View Details
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied to your name is an immediate... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
company's flagship Firestone 500 Steel Belt was the most recognized brand in the industry.17 While the decision to leverage existing manufacturing processes allowed rapid market penetration, it also contributed to quality problems with... View Details
- 01 Dec 2022
- News
Full Court Press
delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not have. Of course, global View Details
Keywords: Dan Morrell
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the strategy,” she says matter-of-factly. “I wasn’t going to stick... View Details
Keywords: Susan Young
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion... View Details
Keywords: by Danielle Kost
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
assets, and in introducing new categories that cannot be bought without the help of the core assets of their stores. With this constant evolution of product categories, retailers will also need to be much more cognizant of how they develop and interpret their View Details
- Web
Online Business in Society Courses | HBS Online
that support you wherever life takes you next. Learn More about the HBS Online Learning Model HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist facilities that weren’t in line... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
college roommates who worked in South Central Los Angeles as a community organizer. He was bemoaning the lack of financial services to people who lived there. As a result, I became very interested in what we might call "consumer" or "household" finance. This View Details
- 25 Jun 2013
- First Look
First Look: June 25
Publications 2006 pub Leviathan Evolving: New Varieties of State Capitalism in Brazil and Beyond By: Musacchio, Aldo, and Sergio G. Lazzarini Abstract—In this book we describe the transformation of state capitalism from a model in which governments owned and ran... View Details
Keywords: Anna Secino
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
- 01 Apr 2002
- News
Dean Clark Visits Alumni in Europe
European Research Center, on the rue François 1er in Paris’s eighth arrondissement. In London, he met with recent HBS graduates for an informative breakfast where he discussed the School’s expanding Global Initiative. The Dean’s Frankfurt agenda... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls