Branding - Publications - Faculty & Research

29 Jan 2008
First Look

First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details

Keywords: Martha Lagace

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

"new economy." Warren Buffett was telling us that we had not—that real assets, book value, and good brands still mattered—but many didn't believe him. Now questions are again arising about whether we are about to experience a... View Details

Keywords: by James Heskett; Service

19 Jun 2007
First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details

Keywords: Martha Lagace

May 2022
Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

Citation

Purchase

26 Aug 2008
First Look

First Look: August 26, 2008

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708053 Work Is Good: Branding the Employ+Ability Mission Harvard Business School Case 809-028 Employ+Ability, a small company employing developmentally... View Details

Keywords: Sean Silverthorne

10 Aug 2010
First Look

First Look: August 10

company's brand among its stakeholders. Glass needed to weigh the pros and cons of private capital versus federal assistance or somehow combine the two. This case reviews the impact of the financial crisis on the life insurance and... View Details

Keywords: Martha Lagace

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

Citation

Educators

Purchase

25 Oct 2016
First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details

Keywords: Sean Silverthorne

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These brands enjoy some consumer... View Details

Keywords: by Dina Gerdeman; Health; Technology

07 Jun 2019
Book

Are You a Digital Manager?

trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized there was no way his company could... View Details

Keywords: by Martha Lagace

28 Apr 2010
Research & Ideas

Earth Day Reflections

produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details

Keywords: by Staff

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

the variety of sources of communications about the Prizes, the advent of new high-value awards, and the effects on the Nobel brand of recent troubling events in partner organizations. The “essence of the brand” is a focus. Includes View Details

Keywords: Dina Gerdeman

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done by Amazon because they are much more efficient at it. I could... View Details

Keywords: by Sean Silverthorne; Retail

26 Feb 2013
First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details

Keywords: Sean Silverthorne

26 Mar 2013
First Look

First Look: March 26

Street (OWS), a prominent short selling research firm. Diamond Foods, a high flying growth company in 2011, grew from a walnut farmers' cooperative in 2005 into a branded snack foods manufacturer on the strength of a series of... View Details

Keywords: Sean Silverthorne

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

kayak a good illustration of your model? A: There were three things that made rodeo kayaking an ideal test case for our model. First, it was a new sport, but not brand new, so we had a history of how the sport and the industry developed.... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

11 Apr 2000
Research & Ideas

Financial Services 24/7

sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details

Keywords: by Susan Young

25 Mar 2014
First Look

First Look: March 25

describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer... View Details

Keywords: Sean Silverthorne

Publications

Publications

Show Results For

Show Results For

Are you looking for?

First Look: January 29, 2008

Has the Post-Capitalist Economy Finally Arrived?

First Look: June 19, 2007

Maestro Pizza (C): Taking the Fight Outside

First Look: August 26, 2008

First Look: August 10

Globalization Hasn’t Killed the Manufacturing Cluster

Demond Martin and WellWithAll

October 25, 2016

Consumer-centered Health Care Depends on Accessible Medical Records

Are You a Digital Manager?

Earth Day Reflections

New Research and Ideas, November 13, 2018

Where Did My Shopping Mall Go?

First Look: Feb. 26

First Look: March 26

Designing Cities for a Sustainable Future

How Kayak Users Built a New Industry

Financial Services 24/7

First Look: March 25

Are you looking for?