generations - Publications - Faculty & Research

Individual behavior under uncertainty is characterized using a new axiom, ordinal independence, which is a weakened form of the von Neumann-Morgcnslern independence axiom. It states that if two distributions share a tail in common, then this tail can be modified... View Details

Keywords: Preferences

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November 1988 (Revised May 1990)
Case

General Electric Lighting Business Group: The High-Speed Horizontal Project

By: Steven C. Wheelwright

Keywords: Electronics Industry

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October 1988
Teaching Note

General Electric Trading Co.--1985, Teaching Note

By: David B. Yoffie

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October 1988 (Revised May 1989)
Case

General Electric: Consumer Electronics Group

By: David J. Collis and Nancy Donohue

Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details

Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Electronics Industry

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October 1988 (Revised November 2006)
Background Note

Aspects of Sales Management: An Introduction

By: Frank V. Cespedes

Discusses certain general issues that affect sales-management requirements in most companies: 1) the nature of the salesperson's "boundary role" in the organization, and 2) the relevance and limits of compensation policies as a key means of affecting the salesperson's... View Details

Keywords: Salesforce Management

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fall 1988
Article

Channel Management is General Management

By: Frank V. Cespedes

Keywords: Management

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August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

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June 1988 (Revised September 1991)
Case

General Cinema Corp.--1987

By: W. Carl Kester and Richard P. Melnick

Keywords: Motion Pictures and Video Industry

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June 1988
Supplement

General Electric Co.: Jack Welch Question and Answer Session, October 28, 1987, Video

By: James L. Heskett

Jack Welch updates an MBA class on events which have taken place since 1984. Answers questions about his job and the task of leading a global company. View Details

Keywords: Management Teams; Leadership; Globalized Firms and Management

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April 1988 (Revised January 1992)
Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter

Keywords: Corporate Strategy; Food and Beverage Industry

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April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details