Publications

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

R. Lakhani on the keys to managing distributed innovation. What Does Nasa's "faster, Better, Cheaper" Teach About Innovation? Mission to Mars: It Really Is Rocket Science Do the successful Mars missions mean NASA again has the right... View Details

Keywords: Re: Multiple Faculty

01 Jun 2012
News

A Better World, One Idea at a Time

commission-based, door-to-door sales organization while reinvesting profits to expand and provide employee benefits in Haiti. In addition to the judges’ picks, the “Audience Choice” award went to Essmart, a retail distribution company in... View Details

Keywords: contests; awards; cosmetics; Crop Production; Agriculture; Chemical Manufacturing; Manufacturing; Nonstore Retailers; Retail Trade

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

October 2003 (Revised January 2005)
Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman

The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology

Fall 2016
Article

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details

Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry

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April 1999 (Revised May 2000)
Case

Compaq Computer: Intel Inside?

By: David E. Bell and Ann Leamon

Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details

Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry

October 1995
Teaching Note

Procter & Gamble: Improving Consumer Value Through Process Design TN

By: F. Warren McFarlan

Teaching Note for (9-195-126). View Details

Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry

04 Sep 2019
News

Research Brief: Ending the Legacy of Poverty

open doors, making professional and personal lives easier to navigate and translating to higher earnings. As a result, 36.5 percent of children born to parents in the top 20 percent of income distribution remain there—twice the... View Details

Keywords: Jennifer Myers; Educational Services

01 Dec 2004
News

HBS to Release 2004 Annual Report

alumni, sustaining a significant increase from last year. Reflecting strong returns and new endowment gifts, the market value of the HBS endowment and current-use funds increased by 19 percent, to a total of $1.76 billion. Current-use gifts and endowment View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Adolphus W. Green

designs to increase distribution and invested in new product development. Under his watch, animal crackers (fashioned after the Barnum Circus) and Oreo cookies were introduced. View Details

Keywords: Food & Tobacco

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

than a Blockbuster store, stocking a limited number of popular movies? Intrigued with these questions, HBS assistant professor Anita Elberse and associate professor Felix Oberholzer-Gee analyzed the distribution of revenues in the U.S.... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

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apparel through outlets including J. Riggings and Jeans West. Edison centered his outlets in suburban malls to capitalize on the growth of this distribution channel in the 70’s and 80’s. View Details

Keywords: Retail

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry