Publications

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

Research Summary

Shift Auctions

Shift Auctions are a new labor-market institution, enabled by the internet, whereby workers bid for overtime shifts via descending auctions. The goal of shift auctions is to enable efficient and flexible utilization of a firms own human resources when staffing... View Details

July 13, 2023
Article

Threads Foreshadows a Big—and Surprising—Shift in Social Media

By: Scott Duke Kominers and Liang Wu

Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details

Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry

Register to Read

February 2005 (Revised November 2016)
Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition

04 Oct 2018
News

A Harvard professor’s suggestions for fixing the broken H-1B visa system

06 Mar 2017
News

When America Was Most Innovative, and Why

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

research team studied the expansion of a leading food delivery platform and the resulting rise in fast-food sales to observe how managers adjusted worker staffing to handle spikes in demand. The team analyzed personnel and productivity View Details

Keywords: by Kara Baskin; Food & Beverage

Research Summary

Technology Adoption

How large are cross-country differences in technology adoption? How important are they to explain the large observed cross-country differences in per capita income? What factors accelerate of slowdown the adoption of technology? What factors affect the shape of the... View Details

Forthcoming
Article

Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

By: Annamaria Conti, Christian Peukert and Maria P. Roche

We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details

Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy

Find at Harvard

Register to Read

2023
Article

Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness

By: Suraj Srinivas, Sebastian Bordt and Himabindu Lakkaraju

One of the remarkable properties of robust computer vision models is that their input-gradients are often aligned with human perception, referred to in the literature as perceptually-aligned gradients (PAGs). Despite only being trained for classification, PAGs cause... View Details

Keywords: AI and Machine Learning; Mathematical Methods

2023
Working Paper

Causes and Consequences of State Violence against Civilians: The Rohingya of Myanmar

By: C. Austin Davis, Paula Lopez-Pena, A. Mushfiq Mobarak and Jaya Wen

The Rohingya crisis is a severe, ongoing conflict involving large-scale violence and forced displacement, yet its causes are contested and its consequences lack systematic documentation. We marshal a variety of existing and original data to shed light on its drivers,... View Details

Keywords: War; Conflict and Resolution; Motivation and Incentives; Developing Countries and Economies; Myanmar

2020
Working Paper

Socioeconomic Network Heterogeneity and Pandemic Policy Response

By: Abhishek Nagaraj, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman and Hanbin Yang

We develop and implement a heterogeneous-agents network-based empirical model to analyze alternative policies during a pandemic outbreak. We combine several data sources, including information on individuals’ mobility and encounters across metropolitan areas,... View Details

Keywords: Health Pandemics; Policy; Outcome or Result; Analysis

2020
Working Paper

The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy

By: Dominika K. Sarnecka and Gary P. Pisano

Over the past few decades, a consensus has emerged that breakthrough innovations emerge from exploration of novel terrain while more routine innovations are the product of exploitation. In this paper, we revisit this explore versus exploit dichotomy with an analysis... View Details

Keywords: Breakthrough Innovation; Exploration And Exploitation; Innovation and Invention; Technological Innovation