Publications

20 Apr 2012
News

Harvard Business School Students Give Back Through Student Association Cares Volunteer Event

30 May 2013
News

C. Dixon (Dick) Spangler (MBA 1956) Receives Honorary Degree from Harvard University

Web

Social Enterprise | Harvard Business School

Social Enterprise Initiative We educate, support, and inspire leaders across all sectors to tackle society's toughest challenges and make a difference in the world. Supporting a Dynamic Community MBA Experience Learn more about... View Details

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

case:https://cb.hbsp.harvard.edu/cbmp/product/718032-PDF-ENG Harvard Business School Case 118-114Visualizing Data & Effective Communication This note explores three specific ways an analyst can use visualization. Section 1 considers... View Details

Keywords: Dina Gerdeman

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States

January 2010 (Revised March 2011)
Case

The Children's Hospital of Philadelphia: Network Strategy

By: Michael E. Porter, Carolyn Daly and Andrew Peter Dervan

In 2009 Children's Hospital of Philadelphia (CHOP) had been recognized as the best children's hospital in the country for six years in a row; but leadership saw CHOP as more than the large main campus in western Philadelphia. Beginning in the 1990s, CHOP had created a... View Details

Keywords: Communication; Health Care and Treatment; Service Delivery; Organizational Structure; Networks; Integration; Health Industry; Philadelphia

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

individual employee relationships at 7,715 public US companies representing 19 industries. The researchers found that companies whose real-world employee connections put them at the center of their professional communities performed... View Details

Keywords: by Ben Rand

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States

Web

Managing the Future of Work

organization and create the workforce of the future? Spotlight Data And Technology In Action: Community Colleges Advancing Economic Mobility Edited by Joseph B. Fuller, Kerry McKittrick & Amanda Holloway FEB 2025 Across the country, View Details

April 2, 2018
Article

The Right Way for Companies to Publicize Their Social Responsibility Efforts

By: Mark R. Kramer

It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details

Keywords: Public Relations; Corporate Social Responsibility and Impact; Communication Strategy

Find at Harvard

Register to Read

Web

Tuition & Financial Support - Doctoral

level of access to resources ” A Jay Holmgren Research Resources Research Resources ADMISSIONS Your journey starts now. Join a community of scholars shaping the future of business. Admissions View Details

30 May 2024
Video

BiGS Voices from Latin America: An Interview with Fernando Assad of Vivenda

July 2006 (Revised March 2008)
Case

Changan Automobile Co., Ltd.

By: Dennis Campbell and Donglin Xia

Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details

Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China

Find at Harvard

Web

Placement - Doctoral

Nam Marketing, 2024 Placement: Ohio State University, Max M. Fisher College of Business, Department of Marketing and Logistics Dissertation: Communicating with consumers: How firms’ responses to societal change influence consumer behavior... View Details

08 Nov 2016
Working Paper Summaries

Managers' Cultural Background and Disclosure Attributes

Keywords: by Francois Brochet, Gregory S. Miller, Patricia Naranjo, and Gwen Yu

March 2023
Article

Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd

This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details

Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success