communication strategy - Publications - Faculty & Research

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Black History Month | Baker Library

into the challenges and strategies of Black entrepreneurship in a racially segregated urban environment. Through a combination of community engagement, customer-focused service, and diligent work ethics,... View Details

17 Apr 2015
News

A Driving Force for a Sustainable World

activities. The investments were enormous, but the returns minimal, and that got her to thinking about smarter green practices. She joined SNCF in 2007 as head of strategy and sustainability development, and within the year created... View Details

Keywords: Jill Radsken; Funds, Trusts, and Other Financial Vehicles; Finance; Transit and Ground Passenger Transportation; Transportation

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Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

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Building a Culture of Awareness and Accountability in your Organization - Recruiting

Insights & Advice 14 Jul 2023 Building a Culture of Awareness and Accountability in your Organization Becca Carnahan Author HBS Team tag All Industries All Locations Alumni Diversity, Inclusion, & Belonging Recruiting Strategies Student &... View Details

01 Sep 2012
News

What’s the Big Idea?

Professor of Management Practice Robert Eccles has spent his academic career burrowing deeply into the arcane subject of corporate reporting—not the hottest of business topics. At least not until now. With the publication of One Report: Integrated Reporting for a... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management

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Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

enterprise community SEI: What do you see as the mission of the Social Enterprise Conference? What impact do you hope to achieve with SECON 2014? Adam: The aim of this year's Social Enterprise Conference, on its 15th anniversary, is to... View Details

01 Mar 2012
News

Learning to Speak the Language of Business

countries—including Brazil, China, and the United States—and plans to add seven more this year. Success as a global player takes more than an aggressive acquisitions plan, says Mikitani. It requires that all 7,100 of the firm’s Japanese employees View Details

Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

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01 Jun 2014
News

The Digital Deck

As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details

Keywords: Julia Hanna

26 May 2016
News

Thomas J. Tierney, MBA 1980

consultancy that would apply data-driven strategy to deepen social impact. Today Bridgespan employs about 200 people, and its free online library of articles, background reports, and tools designed to enhance philanthropic,... View Details

Keywords: Susan Young

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

innovation teams under too much bureaucracy, treating the innovators as more valued corporate citizens than those who work in the current business, and hiring leaders who don't have the relationship and communications skills necessary to... View Details

Keywords: by Sean Silverthorne

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Online Entrepreneurial Marketing Course | HBS Online

Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details

01 Dec 2015
News

Euro Vision

Amsterdam, Barcelona, and Paris, among other cities. He expects the same travel logs from his partners. "There are thriving communities in each of these cities, and so we are members of those communities," he says. That means speaking the... View Details

Keywords: Jason Feifer

08 Aug 2016
Blog Post

CS50 for MBAs: Coding at HBS

I was an English major at Yale and worked at JPMorgan Chase in investment banking and corporate strategy in the years before HBS. So I knew enough about words and numbers to be dangerous, but certainly didn't know very much about bits... View Details

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief marketing and View Details

Keywords: Educational Support Services; Educational Services

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details

Keywords: by John Quelch; Consumer Products

05 Jul 2016
First Look

July 5, 2016

fully embed the company's CSV strategy and to communicate it to shareholders and external stakeholders. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716422-PDF-ENG Harvard Business School... View Details

Keywords: Sean Silverthorne

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Providing Scholarships for Impact on a Sector | Social Enterprise | Harvard Business School

Providing Scholarships for Impact on a Sector In debating how to approach its support of nonprofit leaders to attend HBS executive education programs, the Harvard Club of Australia–Victoria decided the best strategy was to make an impact... View Details

01 Feb 2002
News

HBS Press Books in Brief

McDermott, and William M. Snyder, maintains that communities of practice — groups of individuals formed around common interests and expertise — provide the ideal vehicle for driving knowledge-management View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2012
News

Speak English, Please!

Image by Chuan Khoo / Getty Images Learning to Speak the Language of Business In March 2010, CEO Hiroshi Mikitani (MBA 1993) stood in front of his employees at online retail giant Rakuten’s Tokyo headquarters and made a stunning announcement: all 7,100 of them would... View Details

Keywords: Kim Girard; Miscellaneous Store Retailers; Retail Trade

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