Publications

17 Dec 2015
News

Examining Global Workforce Management

As executives of an international company are considering workforce reductions in Europe and South America, they are providing layoff support to employees and working with communities to create incentives for new businesses to replace... View Details

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

initiative, with over a hundred area corporations, from Fortune 500 companies to mid-sized businesses, pledging to expand Black and Brown talent in their management roles by 25% and overall staff by 15% by 2025. Over the course of the last three months, I led a View Details

27 May 2014
News

Crowdsourcing the Capitalist's Dilemma

alumni had a desire to relive the classroom experience," says van Bever. "This was a chance to consider big questions with smart people in an engaged environment." That opportunity didn't end with publication. In the next phase of the project, the entire HBS alumni... View Details

Keywords: April White; Management of Companies and Enterprises; Management

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

June 2009
Case

Manchester Products: A Brand Transition Challenge

By: John A. Quelch and Heather Beckham

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details

Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry

01 Jun 2013
News

Can Business Smarts Save the Charter School Revolution?

Colorado-based Charter School Growth Fund (CSGF), comes in. Since 2005, the nonprofit Growth Fund has provided necessary capital to 34 charter management organizations (CMOs) that run networks of charters serving 125,000 students in 330 schools in underserved View Details

Keywords: David McKay Wilson; charter schools; Elementary and Secondary Schools; Educational Services

01 Dec 2001
News

HBS Alumni Association Board of Directors: President's Report

overall communications strategy that would serve to keep the greater community more connected. The Lifelong Learning Committee, headed by Perry Driggs (MBA '61), will build on... View Details

Keywords: Susan Luick Good; Colleges, Universities, and Professional Schools; Educational Services

01 Feb 1998
News

Short Takes

how to work with a diverse group of people in a situation where you are not the boss. You have to lead with your ability, passion, and conviction," says Austin. His findings also indicate that corporate involvement in the community not... View Details

Keywords: Judith A. Ross

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

June 2010
Article

Change for Change's Sake

By: Freek Vermeulen, Phanish Puranam and Ranjay Gulati

No one disputes that firms have to make organizational changes when the business environment demands them. But the idea that a firm might want change for its own sake often provokes skepticism. Why inflict all that pain if you don't have to? That is a dangerous... View Details

Keywords: Interpersonal Communication; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Organizational Structure; Creativity; Power and Influence; Adaptation

Find at Harvard

23 Apr 2014
News

Diddy's New Venture: Revolt TV

Keywords: Sean Combs; Arts, Entertainment

June 2011 (Revised May 2012)
Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson

P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details

Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry

May 2015 (Revised March 2016)
Supplement

Thomas Cook Group on the Brink (C): Transformation Year 2 Results

By: Benjamin C. Esty

Analyzes the results of the Thomas Cook turnaround plan after the second year under Harriet Green's leadership (November 2014). View Details

Keywords: Turnaround; Corporate Restructuring; Female Ceo; Transformation; Change Management; Communication Strategy; Cost Management; Financial Liquidity; Financial Management; Management Succession; Leading Change; Crisis Management; Value Creation; Leadership; Travel Industry; United Kingdom