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Publications

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  • All HBS Web  (2,775)
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    • News  (578)
    • Research  (1,765)
    • Events  (4)
    • Multimedia  (11)
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Show Results For

  • All HBS Web  (2,775)
    • People  (9)
    • News  (578)
    • Research  (1,765)
    • Events  (4)
    • Multimedia  (11)
  • Faculty Publications  (860)
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  • Web

Online Digital Marketing Strategy Course | HBS Online

and faculty Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through paid, owned, and earned media Gain frameworks... View Details
  • 30 Apr 2001
  • What Do You Think?

Dot.Com Shakeout: Chess or Roulette?

indeed survive—as always. In his words, "Out of every disaster, you can create an opportunity. The shake-up is realignment in the offing, the Internet still provides a window of opportunity. The only problem is that to remain competitive in this cut-throat... View Details
Keywords: by James Heskett
  • 05 Mar 2021
  • Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

were pain points that our initial idea wouldn’t necessarily solve. Taking a step back and erasing biases around our idea allowed us to better understand the true value we would be creating and helped us to determine who our target... View Details
  • 21 May 2025
  • Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

scheduled a call to explore potential projects and align on goals. “They had never had an intern before, so this was a brand new program that we workshopped together based on both of our expectations,” Jessica said. Designing a Meaningful Internship Jessica brought a... View Details
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

innovation teams under too much bureaucracy, treating the innovators as more valued corporate citizens than those who work in the current business, and hiring leaders who don't have the relationship and communications skills necessary to... View Details
Keywords: by Sean Silverthorne
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • 15 May 2017
  • Blog Post

Exploring Career Options at HBS

While working in investment banking and e-commerce roles, I realized the importance of interpersonal and leadership skills in successfully growing an organization. My decision to attend business school was largely fueled by my desire to... View Details
  • 15 Nov 2021
  • News

Charles P. Waite (MBA 1959)

Working Knowledge article. “Doriot’s thesis was that if you took a team of people with business experience and a willingness to expend time and effort as well as money, and mixed them with an entrepreneur they could invest in, it would be... View Details
  • 09 Dec 2014
  • First Look

First Look: December 9

The survey showed, for instance, that 1) the highly educated, ambitious women and men of HBS don't differ much in terms of what they value and hope for in their lives and careers; 2) it simply isn't true that a large proportion of HBS... View Details
Keywords: Sean Silverthorne
  • 14 May 2014
  • News

(Re)moving the Needle

study method. You need to be street smart, not just book smart. The case study method gives you both." Anquetil also found unexpected value in the diversity of his classmates. "It didn't matter what field they were from; there was a level... View Details
Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

payoffs of e-commerce operational and capital investments are necessary to demonstrate the value creation of e-commerce initiatives and to obtain additional resources for critical e-commerce projects. The... View Details
Keywords: by Marc J. Epstein
  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

enactment of values and a purpose to which the organization subscribes. Barnard came to define the role of the organizational leader as the creator and steward of the purpose and values, where an important aspect of the stewardship... View Details
Keywords: by Martha Lagace
  • Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

for students in all career tracks and with any industry focus as it covers diverse cases across sectors, including but not limited to investment banking, law, consulting, technology, non-profit organizations, the automotive industry, and... View Details
  • 18 Aug 2021
  • News

Alumni on the Black Lives Matter Movement

2021 AUGUST 12 Edwards Lifesciences Corporation recently announced that it has established a $100 million Social Impact Investment Fund “aimed at advancing racial equity through economic development, especially in predominantly Black and... View Details
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 02 Nov 2020
  • Blog Post

WE RISE

exclusive than the approximately 7,000 companies worldwide that received a venture investment in 2010. Birchbox was among the just 823 companies—11.8 percent—that had at least one woman founder. The number with a woman of color on the... View Details
Keywords: Entrepreneurship; Other Financial Services; Venture Capital / Private Equity
  • 23 Jan 2019
  • Sharpening Your Skills

Sports: Lessons for Managers

the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
Keywords: by Sean Silverthorne; Sports
  • Profile

Yazan Halwani

Like many HBS students, Yazan Halwani has a resume that includes a branch of experience within the consulting industry; in Yazan’s case, two-and-a-half years focused on investing with the world’s largest Sovereign Wealth Funds. But the... View Details
Keywords: Consulting; Entertainment/Media
  • Web

Judging | New Venture Competition

Judging Social Enterprise Track Social Enterprise ideas are evaluated on their potential to become the basis of a viable new venture and will focus on the idea, its potential for social value creation, and the likelihood of achieving... View Details
  • Web

HBS - Financials | From the Chief Financial Officer

in expenses. As a result, our net operating surplus more than doubled, enabling us to invest in the School’s emerging strategic priorities while maintaining a healthy unrestricted reserves balance to spur new initiatives. In view of the... View Details
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