Tracking - Publications - Faculty & Research

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

welfare, or wires the computers in a local school system," she posits. "How do you know when you've been successful? It's not as if you can track an increase in market share or see the impact in your bottom line." Students are also asked... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough diamonds for De Beers, improve its ability to track... View Details

Keywords: Dina Gerdeman

13 Oct 2015
First Look

October 13, 2015

manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a... View Details

30 Nov 2017
News

Happy Meals (Are Here Again)

transactions—the metrics Karavites tracks most closely—are up at all his locations. Formulating a turnaround strategy required Kempczinski and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

06 Mar 2012
First Look

First Look: March 6

optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details

Keywords: Sean Silverthorne

Web

Faculty & Advisors | MBA

Board member and Chairman of the Board of the Atlanta Heights Charter School and a member of the Georgia Tech Foundation Board of Trustees. Lara serves as an Entrepreneur in Residence at Harvard Business School. She is an avid runner having been a scholarship member of... View Details

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

Web

Print View - Course Catalog

judge what they did. Weekly Exercises. Most weeks you will have exercises that accompany the readings to learn more about you, whether it’s looking back at your past, or tracking how you spend your time, or playing a life simulation to... View Details

01 Dec 2016
News

Alumni Books of 2016

a product or service, any business can improve its innovation track record, creating products that customers will pay premium prices to bring into their lives. Entrepreneurs in Every Generation: How Successful Family Businesses Develop... View Details

Publications