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  • All HBS Web  (9,969)
    • People  (16)
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  • May 2009 (Revised December 2009)
  • Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy
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Quelch, John A., and Heather Beckham. "Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)." Harvard Business School Teaching Note 094-128, May 2009. (Revised December 2009.)

    Frances X. Frei

    Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details

    Keywords: management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting; management consulting
    • February 2019 (Revised April 2021)
    • Case

    Honda Innovations: Leveraging External Insights to Accelerate Creation

    By: Antonio Davila
    Nick Sugimoto, CEO of Honda Innovations—the open innovation organization of Honda, has to decide how to extend his organization’s approach to innovation across the world. Honda Innovations dates back to 2000 when Honda created Honda Research Institute in Silicon... View Details
    Keywords: Innovation; Radical Innovation; Corporate Venturing; Corporate Innovation; Organization Structure; Management Control; Business Units; Disruption; Corporate Entrepreneurship; Global Strategy; Disruptive Innovation; Innovation and Management; Innovation Strategy; Organizational Structure; Strategy; Auto Industry; San Francisco; Japan
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    Davila, Antonio. "Honda Innovations: Leveraging External Insights to Accelerate Creation." Harvard Business School Case 119-062, February 2019. (Revised April 2021.)
    • October 2022 (Revised December 2022)
    • Case

    Reimagining Enel: Enabling Sustainable Progress

    By: Michael L. Tushman and Kerry Herman
    CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
    Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
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    Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
    • August 2020 (Revised September 2020)
    • Case

    Facelift at Olay (A)

    By: Sunil Gupta, Rajiv Lal and Olivia Hull
    By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details
    Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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    Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020. (Revised September 2020.)
    • December 2001
    • Case

    IntellectExchange, Inc.

    By: James I. Cash Jr. and Janis L Gogan
    A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed. View Details
    Keywords: Business Startups; Experience and Expertise; Networks; Business Strategy
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    Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.

      Tatiana Sandino

      Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

      Keywords: retailing; service industry
      • July 2017 (Revised September 2017)
      • Case

      Sampark Foundation: Transforming Primary Education in India

      By: V. Kasturi Rangan and Shweta Bagai
      Founders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million... View Details
      Keywords: Nonprofit Management; K-12 Education; Frugal Innovation; Government Partnership; Impact; Developing Countries; Education; Decision Choices and Conditions; Growth and Development Strategy; Business and Government Relations; Outcome or Result; India
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      Rangan, V. Kasturi, and Shweta Bagai. "Sampark Foundation: Transforming Primary Education in India." Harvard Business School Case 518-006, July 2017. (Revised September 2017.)
      • 11 Feb 2021
      • Blog Post

      Good Leadership Is an Act of Kindness

      bloggers are buzzing with guidance about ways to sustain employee engagement and productivity in the chaos of a pandemic. Unfortunately, most Management 101 advice does not recognize that in times like these, the manager's toolkit must... View Details
      Keywords: All Industries
      • 2013
      • Working Paper

      The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems

      By: Anette Mikes
      How do certain risk measurements in organizations come to be seen as more reliable and acceptable than others? Taking a multiple-control perspective, I investigate the aftermath of a control debacle at a financial services company (MultiBank), focusing on its insurance... View Details
      Keywords: Management Control Systems; Multiple Control Systems; Interactive Control Systems; Performance Measurement; Risk Measurement; Financialization Of Accounting; Institutional Logics; Banking; Risk Management; Fair Value Accounting; Insurance; Financial Services Industry
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      Mikes, Anette. "The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems." Harvard Business School Working Paper, No. 12-115, June 2012. (Revised January 2013.)
      • 04 Oct 2023
      • HBS Seminar

      Ithai Stern, INSEAD

      • February 2024
      • Case

      Adventures Inc: 21st Century Brand Building

      By: Boris Groysberg and Sarah L. Abbott
      Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
      Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.

        Susanna Gallani

        Susanna View Details

        Keywords: health care
        • December 2018 (Revised October 2020)
        • Case

        Shiseido: Reinvesting in Brand

        By: Jill Avery and Nobuo Sato
        Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
        Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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        Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
        • January 1971 (Revised May 1984)
        • Case

        Vlasic Foods, Inc.

        The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details
        Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry
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        Ackerman, Robert W. "Vlasic Foods, Inc." Harvard Business School Case 371-307, January 1971. (Revised May 1984.)
        • April 1998 (Revised May 2000)
        • Case

        Guidant Corporation: Shaping Culture Through Systems

        By: Robert L. Simons and Antonio Davila
        Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs... View Details
        Keywords: Innovation Strategy; Corporate Strategy; Motivation and Incentives; Planning; Risk Management; Management Systems; Business Strategy; Value Creation; System; Service Industry; Financial Services Industry; Medical Devices and Supplies Industry
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        Simons, Robert L., and Antonio Davila. "Guidant Corporation: Shaping Culture Through Systems." Harvard Business School Case 198-076, April 1998. (Revised May 2000.)
        • January 2007 (Revised January 2008)
        • Case

        Amanco: Developing the Sustainability Scorecard

        By: Robert S. Kaplan and Ricardo Reisen de Pinho
        Describes the challenges of using the Balanced Scorecard to implement a triple-bottom-line strategy for delivering excellent economic, environmental, and social performance. The owners and senior executive team of Amanco, a producer of plastic pipe and complete water... View Details
        Keywords: Balanced Scorecard; Measurement and Metrics; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Strategy; Construction Industry; Industrial Products Industry; Latin America; Brazil
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        Kaplan, Robert S., and Ricardo Reisen de Pinho. "Amanco: Developing the Sustainability Scorecard." Harvard Business School Case 107-038, January 2007. (Revised January 2008.)
        • March 2017 (Revised March 2019)
        • Case

        Ant Financial (A)

        By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
        Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),... View Details
        Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry
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        Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)

          Ranjay Gulati

          Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

          Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing
          • 15 Nov 2010
          • News

          Connecting Goals and Go-To-Market Initiatives

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