Strategic Customer Behavior - Publications - Faculty & Research

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

Boris Groysberg and communications professional Michael Slind discuss the power of talk as a way to recapture high levels of employee engagement and strategic alignment. This excerpt identifies four elements critical to creating... View Details

Keywords: Re: Boris Groysberg

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

voter behavior is predetermined and campaigns may have minimal effects on converting voters, the researchers found strong empirical evidence that campaigns did in fact matter in the three presidential elections. They played an essential... View Details

Keywords: by Dina Gerdeman

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems. "Regulators and investors are asking for it, customers are... View Details

Keywords: by Dina Gerdeman; Manufacturing

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

that unethical behavior can deny people their intellectual property." These are the latest examples of the effectiveness of speed as a competitive weapon that was described some years ago by George Stalk and Thomas Hout in their... View Details

Keywords: by James Heskett

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details

Keywords: by Carmen Nobel; Service

01 Feb 2011
First Look

First Look: Feb. 1

Authors:Andrei Hagiu and Robin S. Lee Publication:Journal of Economics and Management Strategy (forthcoming) Abstract We analyze platform competition for content in the presence of strategic interactions between content distributors and... View Details

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

associate knowledge with editorials, professional and customer reviews, and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows, defeating any... View Details

Keywords: Re: Rajiv Lal; Retail

01 Mar 2008
News

Avoiding a Succession Crisis

CEO about as tough as it ever has been. Companies need world-class efficiency, constant innovation, and a customer orientation. This requires a group of talented, dedicated people working as a team across business units and country... View Details

Keywords: Joseph L. Bower; Management of Companies and Enterprises; Management

01 Mar 2012
News

Making Finance Personal

inspire, formulate, and drive new and improved product design and development, even without specialized knowledge. With its consumer base, for example, Intuit went from conducting a single experiment with customers of TurboTax, its... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services

01 Jun 2012
News

Letters to the Editor

Angie’s List is missing is a service that includes reviews and ratings of customers who fall into the category of slow-pay, no-pay, or threaten-not-to-pay; who threaten to sue; who ask for much more far outside the contract; and who are... View Details

Keywords: Administration of Economic Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details

Keywords: by Staff; Sports; Publishing; Auto

21 May 2013
First Look

First Look: May 21

http://hbr.org/product/keeping-up-with-the-quants-your-guide-to-understan/an/11177-HBK-ENG 2006 Strategic Management Journal Location Strategies for Agglomeration Economies By: Alcácer, Juan, and Wilbur Chung Abstract—Geographically... View Details

Keywords: Sean Silverthorne

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

McFarlan said, "There is no application gap at all. What is going on in Beijing, Shanghai, and Hong Kong is at the same rate of speed as what has been going on in Silicon Valley and Boston." In all of this, there's a hair's breadth difference between a... View Details

Keywords: by Martha Lagace

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively... View Details

Keywords: by Robert Simons

27 May 2008
Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and brands for worldwide consumption, while Ford customizes products for local markets. You know... View Details

25 Feb 2025
Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

experience sparked my lifelong passion for innovation and led me to create Moonshot, a platform that gives high school students hands-on exposure to medical device design. The Rock Summer Fellowship and Harvard Launch Lab program were key to getting early insights on... View Details

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

01 Jul 2013
News

The Nature of Business

will make the biggest impact on our mission." Under Tercek's leadership, TNC embarked on a comprehensive strategic planning effort that culminated in a new conservation framework to guide the organization's work through 2020. He credits... View Details

Keywords: Jill Radsken; Social Assistance; Health, Social Assistance

01 Jan 2012
News

Andrew H. Tisch, MBA 1977

course in human behavior didn’t strike him as particularly relevant in 1976, but when he started running Bulova, the watch company that Loews owned for many years, he realized its value. “I found that in order to motivate people, I needed... View Details

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Tail, and discusses the strategic implications for online retailers. Together with Barry Nalebuff (Yale School of Management) and David Yoffie (HBS), Ramon is working on a model of competitive interaction between Microsoft, Intel, and... View Details

Keywords: by Sean Silverthorne; Music

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