Publications

Find at Harvard

July 2007 (Revised March 2008)
Background Note

Staging Two-Sided Platforms

By: Thomas R. Eisenmann and Andrei Hagiu

Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details

Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

05 Jul 2006
Working Paper Summaries

Do Managers’ Heuristics Affect R&D Performance Volatility? A Simulation Informed by the Pharmaceutical Industry

Keywords: by Francesca Gino & Gary P. Pisano; Pharmaceutical

03 May 2011
First Look

First Look: May 3

authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco... View Details

Keywords: Sean Silverthorne

31 Aug 2010
First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified View Details

Keywords: Sean Silverthorne

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

November 2002 (Revised June 2003)
Case

China's Rural Leap Forward

By: Bruce R. Scott and Jamie Matthews

Collectively owned township and village enterprises (TVEs) played a pivotal role in China's rapid growth during the 1980s and 1990s. Although they originated in the policies and institutions of the Maoist era, TVEs thrived only after Deng Xiaoping's economic reforms... View Details

Keywords: Business and Government Relations; Public Sector; Public Ownership; Development Economics; Governing Rules, Regulations, and Reforms; Macroeconomics; Emerging Markets; China

29 Jun 2012
Working Paper Summaries

Trade Credit and Taxes

Keywords: by Mihir A. Desai, C. Fritz Foley & James R. Hines

January 2001
Background Note

Country Analysis in a "Global Village"

By: Bruce R. Scott

Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details

Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics

December 2013
Case

Yara International

By: Forest Reinhardt and James Weber

This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details

Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics

2010
Working Paper

Being a Leader and the Effective Exercise of Leadership: An Ontological Model (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen and Kari Granger

This presentation is based on our research program over the last seven years in which our objective has been to rigorously distinguish leader and leadership and to create a technology for providing access to being a leader and exercising leadership effectively (in... View Details

Keywords: Curriculum and Courses; Innovation and Invention; Leadership Development; Goals and Objectives; Research and Development; Attitudes; Perception; Technology; United States

SSRN

11 May 2010
First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped... View Details

Keywords: Martha Lagace

October 2002 (Revised June 2005)
Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details

Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details

Keywords: Consumer Products / Retail

August 2022
Case

One Tiger Per Mountain: The He Family Office

By: Lauren Cohen, Fei Wu and Grace Headinger

Roy He, founder and majority shareholder of his family construction material production company, was preparing to pass down the family business through its first generational handover to his children. His decision would establish his familial legacy and set a precedent... View Details

Keywords: Governance Structure; Family Business; Family Ownership; Strategic Planning; Family and Family Relationships; Leadership; Construction Industry; Canton (city, China); Canton (province, China); China

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States