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  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Related
  • June 2013 (Revised March 2014)
  • Case

Inditex: 2012

By: John R. Wells and Galen Danskin
In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details
Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain
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  • 09 Feb 2023
  • Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

HBS Professors Ayelet Israeli and Len Schlesinger joined forces with Matt Higgins and an extraordinary lineup of speakers, to focus on delivering real-world perspectives that enable and empower students to build, operate and scale... View Details
  • Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw... View Details
  • February 2021
  • Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
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  • Web

Tata Hall | About

learning about the company’s diverse operations along the way. In 1991 he became the group’s fifth chairman, succeeding his uncle, J.R.D. Tata, who had headed the business since 1938. Described by Bloomberg View as representing “Indian... View Details
  • 04 Jun 2020
  • Book

It’s Not About You: Why Leaders Need to Look Outward

for teams to thrive, even in the leader’s absence. Frei, the UPS Foundation Professor of Service Management at Harvard Business School, served as senior vice president for leadership and strategy at Uber and has consulted with WeWork and... View Details
Keywords: by Kristen Senz
  • August 2008
  • Article

From Clusters to Cluster-Based Economic Development

By: Christian H.M. Ketels and Olga Memedovic
Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the... View Details
Keywords: Development Economics; Economy; Value; Business Strategy; Competition; Performance Productivity; Cost; Natural Environment; Policy; Business and Stakeholder Relations; Framework; Industry Clusters
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    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • Web

    Globalization - Faculty & Research

    Could their operation thrive in India? Keywords: Business and Government Relations ; Globalization ; Operations ; Supply Chain Management ; Risk Management ; Strategy ;... View Details
    • April 2009 (Revised August 2009)
    • Case

    Linden Lab: Crossing the Chasm

    By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
    In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms
    Related
    • January 2011 (Revised October 2014)
    • Case

    Dropbox: 'It Just Works'

    By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
    Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
    Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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    • January 2007 (Revised August 2008)
    • Case

    NatuRi Corporation

    By: Robert F. Higgins and Virginia Fuller
    NatuRi Corporation was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges,... View Details
    Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Equity; Investment Funds; Growth and Development Strategy; Chennai; Boston
    Related
    • February 1992 (Revised December 1992)
    • Case

    MCI Vision (A)

    By: Frank V. Cespedes
    This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
    Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy
    Related
    • 28 Nov 2018
    • HBS Case

    On Target: Rethinking the Retail Website

    team with data scientists and others trained in computer science, math, statistics, and physics, including many who held doctorates. To attract the best people, Target knew it had to keep at least part of its data operation in Silicon... View Details
    Keywords: by Dina Gerdeman; Retail
    • March 2004 (Revised September 2005)
    • Case

    RealNetworks Rhapsody

    By: Thomas R. Eisenmann and Steven Carpenter
    Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details
    Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Retail Industry; Music Industry
    Related
    • 24 Apr 2023
    • HBS Case

    What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

    industries. They all add up to extra costs and burdens for young businesses trying to establish themselves, says Israeli, the Marvin Bower Associate Professor of Business Administration. The challenges include operating at scale when... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
    • 22 Sep 2023
    • News

    Capital Connection

    Vernon Beckford (MBA 2013) saw the gap almost immediately. From the beginning of his career in commercial real estate finance—first at Credit Suisse and then later at CW Capital and Global Atlantic Financial Group—Beckford observed Wall Street’s obsession with... View Details
    Keywords: Margie Kelley; Real Estate
    • Teaching Interest

    General Management: Processes and Action

    General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
    Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States
    • 21 Oct 2008
    • First Look

    First Look: October 21, 2008

    browser with the Windows operating system. Did a similar fate await VMware? Maritz moved quickly and boldly to respond to the Microsoft threat-by deciding to offer a version of VMware's own virtualization platform product for free. But he... View Details
    Keywords: Martha Lagace