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  • September 2000 (Revised November 2000)
  • Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins
Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details
Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry
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  • November 1994 (Revised November 1995)
  • Case

SweetWater

By: H. Kent Bowen and Thomas D. Everett
Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details
Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado
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  • 19 Sep 2010
  • News

How stop-and-go science funding puts the brakes on progress

  • Program

Driving Digital Strategy

receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full... View Details
  • 06 Feb 2015
  • News

The New Titans of Wall Street

  • 28 Jun 2012
  • News

How Does Health Care Decision Impact Corporate America?

  • 11 Jul 2012
  • News

Why ‘work-life balance’ doesn’t work

  • 20 Sep 2010
  • News

RX for Change

  • Article

Stop the Meeting Madness: How to Free Up Time for Meaningful Work

By: Leslie Perlow, Constance Noonan Hadley and Eunice Eun
Many executives feel overwhelmed by meetings, and no wonder: On average, they spend nearly 23 hours a week in them, up from less than 10 hours in the 1960s. What’s more, the meetings are often poorly timed, badly run, or both. We can all joke about how painful they... View Details
Keywords: Time Management; Performance Efficiency; Organizational Change and Adaptation; Performance Improvement
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  • 11 Jun 2018
  • Blog Post

Meet the 2018-2019 Blavatnik Fellows in Life Science Entrepreneurship

entrepreneurs giving them the foundation needed to achieve their goals. Among those resources is the Blavatnik Fellows in Life Science Entrepreneurship. Meet the 2018-2019 Blavatnik Fellows This innovative fellowship program provides a... View Details
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • 6:30 PM – 8:30 PM EDT, 16 Apr 2019
  • Career Events

Connect with HBS in Charlotte: Renew Your Work & Life

Connect with HBS and fellow alumni and explore four elements that are always active during career and life decision-making. You will experience a hands-on workshop to explore what work life issues are most in need of your attention at this moment in your life. You will... View Details
  • April 29, 2020
  • Article

The Case for AI Insurance

By: Ram Shankar Siva Kumar and Frank Nagle
When organizations place machine learning systems at the center of their businesses, they introduce the risk of failures that could lead to a data breach, brand damage, property damage, business interruption, and in some cases, bodily harm. Even when companies are... View Details
Keywords: Artificial Intelligence; Machine Learning; Internet and the Web; Safety; Insurance; AI and Machine Learning; Cybersecurity
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  • March 2008
  • Article

What Have We Learned from Market Design?

By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
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  • 25 Sep 2012
  • First Look

First Look: September 25

Publications Producing Prosperity: Why America Needs a Manufacturing Renaissance Author: Gary P. Pisano Publication: Harvard Business Review Press, in press. (due October 2012) Abstract For years-even decades-in response to intensifying... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2024
  • Research & Ideas

Is Your Workplace Biased Against Introverts?

also need to learn to praise employees for their passion, not just for how they express it, such as by working overtime, Jachimowicz says. The risk of hailing employees for these “performative” aspects of passion is to reinforce behaviors... View Details
Keywords: by Ben Rand
  • 05 Nov 2007
  • What Do You Think?

Why Is Succession So Badly Managed?

many corporate boards are not willing to do the work," suggesting that unless this is made grounds for dismissal, directors are not likely to apply themselves to the task. Edward Hare added that "one needs to get to know an... View Details
Keywords: Re: James L. Heskett
  • Program

Leading Change and Organizational Renewal

agent of corporate change and organizational renewal. Details Drive the changes your organization needs to thrive Anticipate, evaluate, and proactively respond to external shifts Analyze disruptive technologies as both threats and... View Details
  • Program

Managing Innovation

You will be invoiced upon admission to the program. Invoices are due within 30 days of receipt, or upon receipt if the program start date is less than 30 days from the invoice date. If you need to cancel or defer your participation, you... View Details
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

Mature companies understand that to compete today they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says Harvard Business School professor Lynda... View Details
Keywords: by Lynda M. Applegate