Publications

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Yuan Zou is an assistant professor in the Accounting and Management unit. She teaches Financial Reporting and Control (FRC) in the MBA required curriculum.

Professor Zou conducts theoretically-motivated empirical studies aimed at furthering the understanding... View Details

The Four Things a Service Business Must Get Right

All successful firms must design a compelling offering and manage the workforce to deliver it at an attractive price. But service firms must do even more: deal with the frustrating fact that their customers can wreak havoc on service quality and... View Details

2014
Other Teaching and Training Material

Marketing Reading: Creating Customer Value

By: Sunil Gupta

This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details

Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

October 1995 (Revised March 1996)
Case

Booz.Allen & Hamilton: Vision 2000

In 1993, Booz.Allen & Hamilton forsook its previous, highly local organizational structure. It was motivated by a desire to serve multinational clients more effectively and to provide greater value to clients with more localized business by collecting best practices... View Details

Keywords: Organizational Change and Adaptation; Service Operations; Service Delivery; Organizational Structure; Global Strategy; Service Industry

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent research by Willy Shih, Robert... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

January 2011
Article

Does Intellectual Property Rights Reform Spur Industrial Development?

By: Lee G. Branstetter, Ray Fisman, C. Fritz Foley and Kamal Saggi

An extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact depends on whether multinational enterprises (MNEs) expand production in reforming countries... View Details

Keywords: Development Economics; Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Intellectual Property; Rights; Production; Expansion; United States

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March 1992 (Revised March 1995)
Case

Kevin Simpson

By: Linda A. Hill

Follows Kevin Simpson, a second-year Harvard Business School 1990 student, through his job search to his final decision between two very attractive but different job offers: a job as an international marketing manager at Eli Lilly and Co., a leading multinational... View Details

Keywords: Job Offer; Race; Job Search; Decision Choices and Conditions; Decision Making

Editorial

Why ESG Funds Fail to Scale

By: Gabriel Karageorgiou and George Serafeim

You’ve seen the headlines about the growth in environmental, social, and governance funds. Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows... View Details

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February 2010
Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery

Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details

Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning

January 2021 (Revised October 2024)
Case

Aptiv PLC Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details

October 2016 (Revised January 2018)
Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

July 2010 (Revised September 2011)
Background Note

Hiring Successful Professionals: One Process--Multiple Goals

By: Heidi K. Gardner

The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details

Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry

Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives. He uses... View Details

Keywords: accounting industry; banking; medical supplies; retailing; service industry; telecommunications

19 Jun 2008
Working Paper Summaries

Accounting Information as Political Currency

Keywords: by Karthik Ramanna & Sugata Roychowdhury; Accounting

January 2014 (Revised January 2014)
Case

Showdown at Cracker Barrel

By: Suraj Srinivasan and Tim Gray

In the fall of 2011, activist investor, Sardar Biglari, has acquired nearly 10% ownership in the Cracker Barrel restaurant chain. He believes that the board and senior management have failed and the company has underperformed relative to its peers. When he is denied a... View Details