Filter Results:
(2,946)
Show Results For
- All HBS Web
(2,946)
- People (3)
- News (526)
- Research (1,940)
- Events (14)
- Multimedia (6)
- Faculty Publications (1,054)
Show Results For
- All HBS Web
(2,946)
- People (3)
- News (526)
- Research (1,940)
- Events (14)
- Multimedia (6)
- Faculty Publications (1,054)
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
work in market design are interested in how the rules by which markets are organized influence the behavior of participants. So, when I noticed, back in the early days of eBay,... View Details
- 01 Jun 2008
- News
Faculty Books
forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments,... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
John, an assistant professor in the Negotiation, Organizations, and Markets unit at Harvard Business School. “They assume the Bachelor can only like one type of woman.” “When you like one lake, people infer that you hate cities” It turns... View Details
- 01 Jun 2016
- News
Case Study: On the Table
Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Philippe Cahuzac (far right) and his Gaia Design cofounders (Photos courtesy of Gaia Design) Gaia View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
with influencers and media offline. We do everything from design to production to even analytics reporting. Our model saves marketing teams time and money, and yields an experience that looks and feels as... View Details
- 24 Sep 2013
- First Look
First Look: September 24
Earnings Call By: Eccles, Robert G., and George Serafeim Abstract—One of the challenges companies claim to face in making sustainability a core part of their strategy and operations is that the market does not care about sustainability,... View Details
Keywords: Sean Silverthorne
Gil Addo
firms and in 2021 was acquired by Oak Street Health for $190 million. Prior to founding RubiconMD, Gil was a Consultant at Putnam Associates, a pharma strategy consultancy, where he designed payer and market... View Details
Keywords: Digital Health
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
not benefit the company, individuals will undertake the task, but it will not have any effect on corporate performance. In contrast, when the task benefits the company but does not help the individuals, they will simply refuse to undertake the job, resulting in no... View Details
Keywords: by Carmen Nobel
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
products and thereby reduce both the hesitancy of consumers to purchase apparel online and the return rates of those products. The key challenges are representing color, fit, and the details of design and style. J. Crew is testing... View Details
- 22 Dec 2015
- First Look
December 22, 2015
Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market View Details
Keywords: Carmen Nobel
- Web
Disability Pride Month | Baker Library
list people with disabilities as populations they serve. Review Capital IQ Pro 's "Assistive Technology" market map, which consists of companies that develop products and technology solutions designed to... View Details
- 9 AM – 10 AM EDT, 14 Aug 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: August 14, 2019 - September 25, 2019 View Details
- 9 AM – 10 AM EDT, 05 Jun 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: June 5, 2019 - July 17, 2019 View Details
- 9 AM – 10 AM EST, 16 Jan 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: January 16, 2019 - February 27, 2019 View Details
- 09 May 2022
- News
Green House
spark a home-design revolution. A Passive House is designed to be ultra-energy efficient. Some, like Harper’s Victorian, achieve net-zero-energy demand by pairing low-energy use with solar panels for energy production. Harper’s home is... View Details
- 29 May 2013
- Blog Post
It’s going to be a beautiful summer…
to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B testing is when you show part of... View Details
Keywords: Consumer Products / Retail
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Digital Initiative, was how to develop the skills and insight to become a leader in the digital age. Today’s MBA Program has multiple electives designed to help students conceive, lead, and execute digital innovation initiatives and... View Details
Keywords: Jennifer Gillespie
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details
Keywords: by James Heskett