Publications

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

Harvard Business School. [Image: RichLegg] Related Reading Startup or Established Company? Which Is Best for You? How Entrepreneurs Can Turn Lead Into Gold Investors Have More Than Money to Offer... View Details

Keywords: by Julia Austin

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

usually required in a venture capital presentation. “A lot of companies that probably shouldn't get funding will get it” As enticing as crowdfunding is as a concept, it may ultimately have little power to... View Details

Keywords: by Michael Blanding; Financial Services

2003
Article

Developing a Management Systems Approach to Sustainability at BMW Group

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes how Designworks/USA, a subsidiary of BMW Group, developed a Sustainability Management System (SMS) by integrating the management of environmental, social, and traditional business issues. After several months of deploying the SMS throughout its... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Operations; Auto Industry

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Web

Independent Projects | Social Enterprise | Harvard Business School

internal strategy group to determine the appropriate efficient scale for country offices. Explored interactive media approaches for an organization focused on expanding access to financial services for low-income families. Developed a... View Details

24 Sep 2013
News

A Sticky Wicket: India’s Economic Dilemma

February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

August 2012 (Revised May 2013)
Case

Milwaukee (A): Making of a World Water Hub

By: Rosabeth Moss Kanter and Matthew Bird

Starting in 2007 Milwaukee leaders from different areas (large established companies, civic organizations, public sector, academia, and entrepreneurs) negotiated a path for converting the region into a global water hub to address economic and environmental concerns.... View Details

Keywords: Change Management; Growth Management; Business or Company Management; Leading Change; Wisconsin

September 2009 (Revised February 2011)
Case

Eden McCallum: A Network-Based Consulting Firm (A)

By: Heidi K. Gardner and Robert G. Eccles

Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details

Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom

15 Dec 2018
News

The math wizard who became a customer loyalty scheme guru

March–April 2024
Article

How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management

By: David M. Bersoff, Sandra J. Sucher and Peter Tufano

Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details

Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes

January 2003 (Revised January 2008)
Case

The British Motorcycle Industry at a Crossroads

By: Jan W. Rivkin

By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting, the British government commissions the Boston Consulting Group to identify and evaluate strategic alternatives for... View Details

Keywords: Cost; Industry Structures; Business and Government Relations; Mathematical Methods; Competition; Consulting Industry; Manufacturing Industry; Motorcycle Industry; Great Britain

August 2019 (Revised March 2022)
Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan

Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details

Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

Web

Case Method | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the Case Method The Case Method Classroom Teaching & The Case Method Impact on... View Details

2014
Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details

Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

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