Publications

January 2011 (Revised June 2012)
Supplement

Joe Gifford in Tal Afar, Iraq (B)

By: Joseph Badaracco, Richard Burgess Jr., Robert Carpio III and William Wheeler

A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis. The (B) case describes the decision made and the... View Details

Keywords: Decisions; Decision Choices and Conditions; Crisis Management; Problems and Challenges; Iraq

February 1997 (Revised October 2002)
Case

Mexico (C): Reform and Crisis, 1987-1995

By: Huw Pill

Describes the evolution of the Mexican economy and its relation with the international capital markets in the period leading up to the Peso crisis of December 1994. Emphasizes the role of "Washington consensus" policies in stimulating the inflows, and the inability of... View Details

Keywords: Globalized Economies and Regions; Capital Markets; Financial Crisis; Macroeconomics; Mexico

January 1992 (Revised March 1993)
Case

Maison Bouygues

By: John A. Quelch

The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details

Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France

06 Oct 2014
News

HP Split Lets Whitman Focus on Enterprise, George Says

21 Oct 2020
News

Managing Diversity: A Conversation with Professor Emeritus James Cash and Dean Nitin Nohria

30 May 2023
Video

From Prison to Nike’s C-Suite: Larry Miller’s Journey

8 AM – 9:15 AM EDT, 22 Sep 2020
Virtual Programming

Driving Impact: A Dialogue on Capitalism, Climate, and Social Change | Sept 22

Join Professor Rebecca Henderson (MBA 1985) and Sir Ronald Cohen (MBA 1969) as they explore whether and how managers and investors can lead and invest differently in order to drive positive changeeven amidst a pandemic and climate crisisand the timing for government... View Details

Career Coach

Layla A. Ramirez

Layla A Ramirez has more than 7 years of experience leading global, Diversity, Equity, Inclusion & Belonging (DEIB) initiatives and coaching C-Level executives as they navigate their DEIB journeys. She is well known for coaching the... View Details

Keywords: Education; Entrepreneurship; Financial Services (All); Social Enterprise; Technology

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through... View Details

Program

Transforming Customer Experiences

Summary Superior customer service can differentiate your business in the marketplace—if you design the right offerings and execute flawlessly. Led by HBS thought leaders who are experts in customer experience management, this program delves into the fundamentals of... View Details

05 Oct 2021
Blog Post

First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference Across Borders

alumni-founded e-commerce startup for his HBS internship. Yet what might seem like a direct entrepreneurial path was anything but. Westphal’s life and career have crossed country lines, cultures, and industries, and continue to lead him... View Details

03 Oct 2023
What Do You Think?

Do Leaders Learn More From Success or Failure?

led us to a useful conclusion: that a strong culture logically could lead to either success or failure. It was, instead, the presence of values and behaviors—components of its culture—that encouraged openness and adaptability that was... View Details

Keywords: by James Heskett

2019
Article

When Gender Diversity Makes Firms More Productive

By: Stephen Turban, Dan Wu and Letian Zhang

Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details

Keywords: Gender; Diversity; Performance; Performance Productivity

Register to Read

February 2019 (Revised September 2019)
Case

Amazon in Fashion

By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth

According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details

2018
Working Paper

The Digital Commons: Tragedy or Opportunity? A Reflection on the 50th Anniversary of Hardin's Tragedy of the Commons

By: Frank Nagle

On the 50th anniversary of Garrett Hardin’s “The Tragedy of the Commons,” this article considers the benefits and potential downsides of the digital commons, which emerged well after Hardin wrote his seminal article. Unlike the physical world Hardin wrote about, the... View Details

Keywords: Digital Commons; Economics; Society; Transformation; Opportunities

SSRN

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October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States

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October 2013 (Revised January 2015)
Case

Americhem: The Gaylord Division (A-1)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

March 2012 (Revised July 2018)
Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius

V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details

Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Food and Beverage Industry

June 2008
Case

Mattel's Long Hot Summer

In the summer of 2007, Mattel performed three major recalls of toys, mostly due to lead paint and other manufacturing issues in China. This case examines specifically how those recalls were perceived by consumers, and responded to by Mattel, as well as what effect they... View Details

Keywords: Safety; Quality; Production; Price; Manufacturing Industry; Consumer Products Industry; China