International Marketing - Publications - Faculty & Research

Profile

Creighton Taylor

me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details

21 Sep 2016
News

Leadership in Motion

For self-described compulsive worker Jane Veron (MBA 1991), the decision to step away from her marketing role at American Express some 18 years ago reflected the desire to put down roots with her husband and young daughters in Scarsdale,... View Details

Eugene P. Grisanti

Grisanti presided over a decade of consecutive growth in sales and earnings – achieving 12%+ growth rates in a mature market between 1986 and 1995. He secured International Flavors and Fragrances’ position... View Details

Keywords: Chemicals & Industrial

Web

Institutions, Macroeconomics, and the Global Economy - Course Catalog

globalization and their effects. It discusses how the increasing integration of international trade and of the global capital markets can affect the economic performance and generate political turmoil within... View Details

04 Mar 2014
First Look

First Look: March 4

weeks or days. Publisher's link: http://hbr.org/2014/03/manage-your-work-manage-your-life/ar/1 August 2013 International Journal of Industrial Organization Search Diversion and Platform Competition By: Hagiu, Andrei, and Bruno Jullien... View Details

Keywords: Sean Silverthorne

Fast Answer

Government data and information sources for public entrepreneurship

Municipal, local and national level financial data, demographics and market information sources to inform and support public sector entrepreneurship Where can I find government data (federal, municipal, city, etc.)? Lists... View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

By the end of the second spin-off regime, Xerox's position in the copier market had begun to improve. While its share of the market would never return to 80 percent levels, Xerox was able to regain more than... View Details

Keywords: by Henry Chesbrough

Joseph I. Miller

Under Miller’s direction, Cummins Engine was transformed from a small domestic engine producer to the largest provider of diesel truck engines in the world. He dramatically expanded the company’s presence in the international marketplace... View Details

Keywords: Fabricated Goods

20 Dec 2016
First Look

December 20, 2016

https://cb.hbsp.harvard.edu/cbmp/product/117107-PDF-ENG Harvard Business School Case 117-108 Management Control Systems Module 8: Linking Performance to Markets This module shows how to link profit plans and other performance measurement... View Details

Keywords: Carmen Nobel

01 Mar 2011
News

Making Their Way

could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

is reaching its alumni in the most effective manner. In particular, the committee will focus on how best to market the annual Global Alumni Conferences' resources for international alumni and how best to use... View Details

Dee Ward Hock

In 1970, Hock created a reverse holding company tying together thousands of independent banks to create the Visa Network. His aggressive marketing and sharp negotiation skills enabled Visa to quickly capture 20% of the charge card... View Details

Keywords: Finance

18 Apr 2017
First Look

First Look at New Ideas, April 18

estimated at $500 million over three years. Tyco International was all that remained of what 15 years earlier, in 2001, had been a $36.4 billion conglomerate with a market capitalization of $120 billion. It... View Details

Keywords: by Sean Silverthorne

Web

Forest L. Reinhardt | About

Forest L. Reinhardt Unit Business, Government and the International Economy Contact Phone Bio Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for... View Details

01 Dec 2010
News

Record Gift to HBS from India’s Tata Group

a gift of $50 million from the Tata Companies, the Sir Dorabji Tata Trust, and the Tata Education and Development Trust, philanthropic entities of India’s Tata Group. The gift, the largest from an international donor in the School’s... View Details

Keywords: Tata Hall

01 Jun 2008
News

America the Difficult

their internal capital and product markets to access global resources while local firms can’t. In effect, these distorted environments burden local firms, create opportunities for institutional arbitrage for... View Details

Keywords: Mihir A. Desai; foreign investors; Finance

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

first set forth a framework for understanding alliances between companies and nonprofits. It will then examine how such cross-sector collaborations relate to four strategic and interrelated marketing areas: institutional marketing,... View Details

Keywords: by James Austin

02 Oct 2000
Research & Ideas

The Dubious Logic of Global Megamergers

a path. Take the case of Tricon, the owner-franchiser of the KFC, Pizza Hut, and Taco Bell fast-food chains. Tricon's international strategy explicitly targets markets in which McDonald's has already... View Details

Keywords: by Pankaj Ghemawat & Fariborz Ghadar

09 Jul 2008
Research & Ideas

Starbucks’ Lessons for Premium Brands

Starbucks' announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized... View Details

Keywords: by John Quelch; Retail

July 2004 (Revised September 2004)
Case

China and the WTO: Doing the Right Thing? (Abridged)

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details

Keywords: History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Economic Growth; Global Strategy; China

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