Publications

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August 2005 (Revised December 2005)
Teaching Note

Global Healthcare Exchange (TN)

By: Lynda M. Applegate

Keywords: Health Care and Treatment; Health Industry

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

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November 2005 (Revised December 2006)
Case

Jeanette Clough at Mount Auburn Hospital

Jeanette Clough, the CEO of Mt. Auburn Hospital, successfully leads a turnaround for the struggling local hospital. When she assumed leadership of Mt. Auburn in 1998, the hospital had recently suffered a $10 million loss. During her first six months, several members of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Expansion; Health Care and Treatment; Business and Community Relations; Health Industry; Cambridge

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

they hear the words "national health insurance," but it is disturbing that we fail to provide health care to so many of our citizens. At the same time, firms in the United... View Details

Keywords: by Sean Silverthorne; Health; Health; Health; Health

01 Jan 1987
Conference Presentation

Executive Support Systems for Hospital Strategic Planning

By: L. M. Applegate and R. O. Mason

Keywords: Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

February 1985
Background Note

Note on the Boston Area Teaching Hospitals

By: Joseph L. Bower

Keywords: Health Care and Treatment; Boston

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May 2016
Teaching Note

Residency Select or J3Personica?

By: William R. Kerr and Alexis Brownell

Keywords: Training; Health Care and Treatment; Health Industry

Article

Believe in Vaccine Bets Like Bill Gates's

By: Scott Duke Kominers

Commitment of public or private funds upfront speeds development, production, and distribution. View Details

Keywords: Coronavirus; Vaccine; Financing; Health Pandemics; Health Care and Treatment; Product Development; Production; Distribution

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September 2012 (Revised March 2014)
Case

Reinventing Brainlab (A)

By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal

The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details

Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Health Industry; Health Industry; Germany

October 2013 (Revised April 2015)
Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details

Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

November 2010 (Revised January 2011)
Case

Computerized Provider Order Entry at Emory Healthcare

By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde

The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details

Keywords: Health Care and Treatment; Information Management; Management Systems; Standards; Service Delivery; Business Processes; Organizational Change and Adaptation; Projects; Information Technology; Applications and Software; Health Industry

November 2004
Case

Technology Commercialization at the Massachusetts General Hospital

The Department of Corporate Sponsored Research & Licensing (CSRL) at the Massachusetts General Hospital (MGH) serves as the primary interface between the hospital and the private sector. Examines the range of issues related to the commercialization of MGH's... View Details

Keywords: Technological Innovation; Conflict of Interests; Commercialization; Higher Education; Health Care and Treatment; Health Industry; Health Industry; Massachusetts

January 1982
Background Note

Proprietary Hospital Industry, Background Note

By: Regina E. Herzlinger

Keywords: For-Profit Firms; Health Care and Treatment; Health Industry

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2006
Book

The Soul of a Doctor

By: Susan Pories, Sachin H. Jain and Gordon Harper

Collection of essays written by Harvard Medical School students focused on the experiencing of transitioning from clinician to student. Particular emphasis is given to the role of student as an "embedded critic," i.e. a practitioner knowledgeable about medicine, but... View Details

Keywords: Transition; Practice; Personal Development and Career; Education; Health Care and Treatment; Emotions

February 2022
Case

Cleveland Clinic Abu Dhabi: Leading Through the Fog of the COVID-19 Pandemic

By: Linda A. Hill and Emily Tedards

As COVID-19 began to take lives, destroy healthcare systems, and shut down economies across the globe, Dr. Rakesh Suri, Chief Executive Officer of Cleveland Clinic Abu Dhabi, and his executive team adapted their leadership to instill the new levels of agility and... View Details

August 2010 (Revised May 2012)
Teaching Note

The UCLA Medical Center: Kidney Transplantation (TN)

By: Michael E. Porter and Jennifer F Baron

Teaching Note for 711410. View Details

Keywords: Health Care and Treatment; Service Delivery; Price; Programs; Measurement and Metrics; Health Industry

2024
Working Paper

Chimeric Antigen Receptor T-Cell Therapy—Living Drugs: Case Histories of Transformational Advances

By: Amar Bhidé and Srikant M. Datar

In 2017, the US Food and Drug Administration (FDA) approved an immunotherapeutic treatment, called CAR-T therapy, for two kinds of blood cancers—acute leukemia (ALL) and a lymphoma. We describe 1) how CAR-T works, 2) the foundational advances and discoveries, 3) the... View Details

Keywords: Immunotherapy; Health Care and Treatment; Innovation and Invention; Research and Development; Governing Rules, Regulations, and Reforms

SSRN

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May 2021
Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg

Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details

Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States