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  • 22 May 2008
  • Working Paper Summaries

Testing Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24

Keywords: by Dennis Campbell, Srikant M. Datar, Susan L. Kulp & V.G. Narayanan; Food & Beverage
  • 11 Mar 2008
  • Working Paper Summaries

Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

Keywords: by Nava Ashraf, Xavier Giné & Dean Karlan; Food & Beverage

    Watson H. Vanderploeg

    Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was... View Details
    Keywords: Food & Tobacco

      Gustavus F. Swift, Jr.

      Despite the antitrust complications that had arisen during his brother Louis’ term as president, Gustavus attempted to keep the family business together, doing all he could to maintain Swift and Company’s position of leadership in the meat packing industry. View Details
      Keywords: Food & Tobacco

        William P. Stiritz

        Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price increased 15-fold, outpacing the tenfold increase in the... View Details
        Keywords: Food & Tobacco

          Alfred N. Steele

          Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. Steele installed a more autonomous management structure, instituted an extensive advertising... View Details
          Keywords: Food & Tobacco

            Margaret F. Rudkin

            Rudkin began her business at her family estate, Pepperidge Farm, after the success of her all natural home baked bread (originally made to relieve her sons’ allergies). She gradually expanded her business to include Belgian cookies, frozen pastries, poultry stuffing... View Details
            Keywords: Food & Tobacco

              Lyle C. Roll

              Under Roll’s tenure, Kellogg continued its 20 consecutive years of growth in revenues and earnings. Through strategic acquisitions of Salada and Fearn, international expansion, and new product introductions (most notably Eggo Frozen Waffles and Frosted Mini-Wheats),... View Details
              Keywords: Food & Tobacco

                Frederick H. Prince

                After making a great deal of money investing in industrial ventures, Prince took an interest in stockyards, purchasing and organizing a group of small companies into the Chicago Stock Yards Company. Prince's company grew to have many assets, including hundreds of miles... View Details
                Keywords: Food & Tobacco

                  Clarence Birdseye

                  While Birdseye did not invent the process of quick freezing, he was the first to create a commercially viable business with the technology. His advancements in the quick freezing process ensured that the foods' nutrients and taste would be preserved. The success of his... View Details
                  Keywords: Food & Tobacco

                    Charles W. Post

                    Having been inspired by a drink served at the Kellogg brothers’ sanitarium, Post developed an entire line of grain-based products including such famous cereal brands as Grape Nuts and Bran Flakes. Post played a pivotal role in the development of the cereal market, and... View Details
                    Keywords: Food & Tobacco

                      Anthony J. F. O'Reilly

                      When he took the helm of Heinz in 1979, O’Reilly pursued an aggressive expansion plan including a reinvestment in core brands, a slashing of expenses, and an international acquisition program. The plan produced stellar financial returns for well over a decade –... View Details
                      Keywords: Food & Tobacco

                        Theodore G. Montague

                        Montague transformed Borden from a struggling dairy products-centered business into a diversified multinational consumer goods provider. Looking for a way to lessen Borden’s reliance on government intervention, Montague pursued selective acquisitions and new product... View Details
                        Keywords: Food & Tobacco

                          Thomas S. Monaghan

                          Monaghan founded the second largest pizza retailer in the United States. He discovered an effective new formula for Domino’s pizza, simplified the menu, limited toppings and pizza sizes, and concentrated on making deliveries in record time. In 1984, his company was the... View Details
                          Keywords: Food & Tobacco

                            Milton S. Hershey

                            Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million in 1941. The Hershey factory... View Details
                            Keywords: Food & Tobacco

                              Ralph A. Hart

                              Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in 34 countries. Under his... View Details
                              Keywords: Food & Tobacco

                                Bowman Gray

                                Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the... View Details
                                Keywords: Food & Tobacco

                                  J. Paul Austin

                                  Austin was instrumental in building Coke’s international presence. This was dramatically exhibited by his development of an exclusive agreement to market Coke in China in 1978. During his tenure as Coke’s third CEO, the company produced 15 consecutive years of market... View Details
                                  Keywords: Food & Tobacco

                                    Debra J. S. Fields

                                    Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a year in revenues. Fields’... View Details
                                    Keywords: Food & Tobacco

                                      Henry P. Crowell

                                      Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats... View Details
                                      Keywords: Food & Tobacco