Publications

May 1986 (Revised November 1990)
Case

Airbus vs. Boeing (A): Turbulent Skies

By: Malcolm S. Salter

Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details

Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States

May 1986 (Revised October 1993)
Case

Moet-Hennessy Group

By: Malcolm S. Salter

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details

Keywords: Globalization; Product Marketing; Organizations; Diversification; France

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March 1986 (Revised March 1990)
Teaching Note

Benetton (B), Teaching Note

Teaching Note for (9-685-020). View Details

Keywords: United States; Italy

February 1986 (Revised November 1992)
Case

This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of... View Details

Keywords: Capital Markets; Cost of Capital; Bonds; Stock Shares; Financing and Loans; Globalization; Biotechnology Industry; Chemical Industry; Denmark; United States

November 1985
Background Note

Decline of the British Cotton Industry

By: Richard S. Tedlow

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry; United Kingdom

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November 1985 (Revised August 1989)
Case

Finnpap/Finnboard (A)

By: F. Warren McFarlan, Tapio Reponen and Duncan Copeland

Keywords: Pulp and Paper Industry; Finland

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September 1985 (Revised March 1989)
Teaching Note

Benetton (A), Teaching Note

Teaching Note for (9-685-014). View Details

Keywords: Apparel and Accessories Industry; United States; Europe

August 1985
Supplement

Benetton Factory Tour--Ponzano, Italy, Video

Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details

Keywords: Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy

June 1985 (Revised April 1989)
Case

Benetton (B)

The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details

Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy

April 1985 (Revised September 1993)
Background Note

Hattori-Seiko and the World Watch Industry in 1980

By: Michael E. Porter and Edward J. Hoff

Focuses on the industry's development and evolution in three principal watch producing countries: Switzerland, the United States, and Japan. Based in part on two earlier cases by F.T. Knickerbocker and H.E.R. Uyterhoeven. View Details

Keywords: Industry Growth; Consumer Products Industry; Japan; Switzerland; United States