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- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (B)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- November 1983
- Supplement
Pepsi-Cola United Kingdom (C)
By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
- September 1983 (Revised July 1991)
- Case
Orthoteks USA (A)
A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details
- August 1983
- Teaching Note
Questionable Payments Abroad: Gulf in Italy, Teaching Note
Teaching Note for (9-382-080). View Details
Keywords: Italy
- July 1983 (Revised July 1991)
- Case
Hintz-Kessels-Kohl A.G.
By: Thomas R. Piper
A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- March 1983 (Revised February 1985)
- Teaching Note
Ideal Standard France: Pat Paterson, Teaching Note
Teaching Note for (9-382-139). View Details
Keywords: France
- March 1983 (Revised January 1984)
- Case
Merloni Group
The general manager of the recently-established French subsidiary of an Italian appliance company is in conflict with headquarters about unexpectedly poor financial performance. Headquarters management believes it should be able to exert more control over the... View Details
- December 1982 (Revised December 1984)
- Case
Hi-Tech Corp.
By: Fred K. Foulkes and William E. Fruhan Jr.
Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment. View Details
- May 1982
- Case
Honeywell Europe: Human Resource Planning (A)
By: Wickham Skinner, D. Q. Mills and Jean K. Trescott